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Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet
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Are we on course to become cyborgs?

Writer: Diane HallDiane Hall

Original Post date: 8th Oct 2020

If that sounds like a headline from the National Enquirer, it’s not.

AI Illustration of a future human and machine cyborg

The industry that creates wearable tech has boomed over the last few years. Fitbits, for example, are no longer a luxury but an essential item for anyone keen to improve their health. 


For parents obliged to stand on the side-lines as their child practises their football skills—typically, early doors on a weekend morning—you can wear ‘smart’ clothes…hats, gloves and or fleeces/gilets with integral heating to keep you toasty.


Smartphones parade as fashion watches. Google Glass (smart glasses) allow you to scroll the internet whilst you walk. Gloves and suits exist that allow gaming enthusiasts to further absorb themselves into their games via virtual reality.


Think of the amputees with robot-like hands and legs – technology can go as far as an entire exoskeleton, almost like Robocop. According to the military, a technologically-enhanced skeleton-like frame that’s worn on the outside of the body would greatly improve someone’s prowess in combat. Apparently, the suit would make them stronger and more able to carry supplies from camp to camp; I presume it would also protect them from certain angles – should bullets hit their metal skeleton, they’d ping off in another direction, which means less chance of being wounded in gunfire.


All of these examples assume the user wears the technology on the outside of their body. For some people, however, they’re willing to go one step further. 


Old school 1950's style Robot in a American Cafe

A recent poll carried out by cybersecurity company Kaspersky, which interviewed members of the public across Europe, found that some of them would be willing to endure a ‘body upgrade’ or enhancement. This could be anything from microchips inserted under the skin that holds their financial information and identification details, to supplies of preventative ‘smart drugs’, that could help make an individual immune to cancer.


How much tech would we be prepared to insert into/onto our bodies before we become more machine than human? Are cyborgs really only found in science fiction books? 


The survey showed that almost two-thirds of those interviewed (63%) would be prepared to augment – or upgrade, as they prefer to see it - their bodies with technology. Our European cousins are also far keener than us Brits on the subject; only a quarter of British respondents entertained the idea.


Future style Cyborg

According to Marco Preuss, Kaspersky’s European Director of Global Research, fans of technological/physical upgrades are “keen to test the limits as to what’s possible.” But at what point would they consider stopping? Could someone actually stray into cyborg territory?


Bionic eyes are already a ‘thing’, used to treat optical issues and degeneration. As is the 3D printing of certain body parts, e.g. hearts, lungs and kidneys, using stem cell technology and the advancements in printing. Body parts now grown in labs include fully-functioning ears, bladders…and vaginas. 


Perhaps it’s easier to consider an artificial body part if your original one fails. And I can understand smart drugs in a world where cancer is as rife as it is. Inserting chips under my skin just in case I forget my car keys or bank card may be a step too far for me personally, particularly given that you…YOU, not your laptop or phone…could be hacked. 


Would you be up for it? Let us know your take on things - Tweet us at @intheknowemag

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

19 March 2025

Connor Banks

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In a landmark move, Alphabet, Google’s parent company, has announced its largest acquisition to date: a £32 billion all-cash deal to purchase Wiz, a fast-growing cloud security start-up. This strategic acquisition not only highlights the increasing importance of cybersecurity in the AI era but also signals Google’s ambition to challenge Amazon Web Services (AWS) and Microsoft Azure in the multi-billion-pound cloud computing market.


A Strategic Play for Cybersecurity Dominance

Wiz, founded in 2020 by cybersecurity veterans, has rapidly ascended as a key player in cloud security. The company specialises in providing tools that help organisations detect and mitigate security risks across major cloud platforms—including AWS, Microsoft Azure, and Google Cloud. Wiz’s emphasis on a multi-cloud approach has made it particularly attractive in a world where enterprises often rely on multiple cloud providers.

By acquiring Wiz, Google is making a bold statement: Security is now a top priority in its cloud strategy. This comes at a time when cybersecurity threats are escalating and businesses demand more robust protection against breaches, ransomware, and AI-driven attacks.


Why Google Needs Wiz

Despite being a tech giant, Google Cloud remains the third-largest cloud provider, trailing behind AWS and Microsoft Azure. While Google has made significant strides in AI and data analytics, it has struggled to gain an edge in cloud security—a crucial factor for enterprise clients.

  • Enhanced Security Portfolio: Wiz’s platform will strengthen Google Cloud’s security offerings, making it more competitive against Microsoft, which has invested heavily in security solutions.

  • Multi-Cloud Expansion: Unlike some past Google acquisitions that were integrated exclusively into Google’s ecosystem, Wiz will continue to support AWS and Azure, helping Google maintain a presence in rival platforms.

  • AI-Driven Security Solutions: With Google at the forefront of AI, Wiz’s security capabilities can be enhanced using AI-powered threat detection and automation, setting a new industry standard.


Regulatory & Competitive Challenges

However, this deal is not without challenges. Given the £32 billion price tag, Alphabet will face scrutiny from regulators in the UK, the US, and Europe, who may investigate the acquisition for potential anti-competitive concerns. Additionally, the move is expected to intensify competition with Microsoft and Amazon, both of whom have also been ramping up their cybersecurity investments.

While Wiz’s commitment to multi-cloud compatibility is a selling point, there is always the risk that competitors could respond aggressively, either by developing competing technologies or challenging the acquisition on regulatory grounds.


What This Means for the Future of Google

Alphabet’s bet on Wiz highlights a broader shift in Google’s business strategy:

  • Cybersecurity is no longer an afterthought—it’s a centrepiece of cloud innovation.

  • Google Cloud is evolving into a true enterprise powerhouse, aiming to take market share from AWS and Microsoft.

  • AI and security will increasingly converge, with Google leading the charge in developing AI-driven security solutions.

With the deal expected to close in 2026, all eyes will be on how Google integrates Wiz’s platform and whether this move will finally tip the balance in the cloud computing wars.


Conclusion

Google’s acquisition of Wiz is more than just a big-ticket purchase—it’s a strategic shift that underscores the growing role of security, AI, and multi-cloud infrastructure in the future of cloud computing. Whether this gamble pays off will depend on how well Google can execute its vision and convince enterprise customers that it is the safest and smartest choice for their cloud needs.


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