top of page

Current Most Read

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet
A Look Back at the Most Iconic British TV Adverts of the 2000s
The Rah Invasion: How Out-of-Touch Posh Students Are Ruining Working-Class University Towns

How social media can affect users’ mental health

ITK Magazine

There’s no doubt that the internet houses its fair share of trolls and keyboard warriors—people who spout derogatory, insulting, and sometimes threatening comments to anyone they come across, safe in the knowledge that they won’t suffer any consequences.


The recent prosecution of a Singapore national will hopefully serve as a deterrent in some small part, showing that you can be found and held accountable for the words you type, if they in some way break our laws. In my opinion, this is long overdue, and more should be done to eke out these culprits, whether they’re abusing a Premiership footballer or Jackie from the next street.


Why is there so much nastiness online, when 97.5% of trolls (possibly more) wouldn’t have the nerve to say the same to a person’s face?


A light-hearted post can be shot down in flames instantly, just because someone got out of bed the wrong side. It’s like we’ve forgotten that people can have an opposing opinion and still be a good person. It’s healthy to debate different viewpoints…it doesn’t make the other person akin to an axe-murderer just because they may not agree with you. There’s little wonder that social media users, famous or not, consciously avoid their favourite platforms for a day or two every now and again, for the sake of their mental health.


Then there’s how much some people seek validation from social media. From getting up to going to bed, they post pictures of their outfit, their commute, their lunch, their face (several times over), the day’s destination…in fact, every detail of their 24-hours. Maybe I’m just showing my age, but I just don’t get it. Who cares what you’ve eaten for dinner? Do you think you’re the only one to have had a BLT sandwich that day?


How are you really written on the side of a building

It doesn’t come across as living a life everyone else can only aspire to enjoy, it comes across as someone desperate to show that he/she has got a life. But, if they truly had one, and they were fully engaged with it, they wouldn’t have the time or inclination to stop what they’re doing and take shots from hundreds of angles (that’s before the filter-adding, of course). I find this lifestyle disturbing. It says to me that social media has impacted that person’s mental health. How can it not have, when they’re more concerned with the people they know digitally than those in front of them at that very moment? To disengage from their food, their commute, the outing they’re enjoying, to take pictures for the envy of others is not healthy, it’s really not. It’s like a house of cards, the building of a life that is only simulated rather than one that’s lived.


Largely a female issue, social media can also highlight a person’s physical flaws. With so many filters and enhancements to apply at the push of a button, prolific posters can receive flak from their ‘followers’ when an unabridged photo pops up from someone else’s lens and they look just like the rest of us. We can’t hide our imperfections in real life, so why do some people feel the need to perfect themselves for social media? It’s not that I don’t get that people would want to change aspects of their appearance—without a doubt, if I won the lottery, I’d get all sorts of things ‘fixed’ about myself, but there’s no point me Photoshopping these issues online only for someone to meet me in real life and think, ‘Who the hell is that? No wonder she uses filters, look at the state of her!’ I’d just be setting myself up for a fall. Until I can (if ever) physically change those things about me I don’t like, there’s no point altering them in the virtual one. I’m not a SIMS character.


Becoming hung up on the number of likes garnered is yet another waste of time. Who cares if the friend of a friend liked your post, or someone you sat next to during your school days. Unless you see these people on a regular basis and they’re part of your inner circle, does it really matter if they click the ‘like’ button or not? And they’re people you may loosely know. Why would a like from a stranger mean any more than this?


Woman in therapy

Finally…

I know I sound disparaging to the poor souls whose lives are entrenched in their social media activity. Poor self-esteem can easily spiral, and once this false reality has you in its grip, it takes a lot to rise above it and cut it out of your consciousness. I do appreciate that; I just wish people didn’t fall for it in the first place.


It’s also a generational thing. I wasn’t brought up with the internet, it appeared in my adulthood. I know how great life can be on the user’s side of the screen, so it’s easier for me to ignore the virtual world for everything else I enjoy. For those who spend as much time on the net as they do in real life, because that’s all they’ve ever known, it’s bound to be different.


I want to grab these people who live their life through social media and show how little it actually matters, but I can’t. They need to learn that lesson for themselves—which they will, one day.

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

19 March 2025

Connor Banks

Want your article or story on our site? Contact us here

In a landmark move, Alphabet, Google’s parent company, has announced its largest acquisition to date: a £32 billion all-cash deal to purchase Wiz, a fast-growing cloud security start-up. This strategic acquisition not only highlights the increasing importance of cybersecurity in the AI era but also signals Google’s ambition to challenge Amazon Web Services (AWS) and Microsoft Azure in the multi-billion-pound cloud computing market.


A Strategic Play for Cybersecurity Dominance

Wiz, founded in 2020 by cybersecurity veterans, has rapidly ascended as a key player in cloud security. The company specialises in providing tools that help organisations detect and mitigate security risks across major cloud platforms—including AWS, Microsoft Azure, and Google Cloud. Wiz’s emphasis on a multi-cloud approach has made it particularly attractive in a world where enterprises often rely on multiple cloud providers.

By acquiring Wiz, Google is making a bold statement: Security is now a top priority in its cloud strategy. This comes at a time when cybersecurity threats are escalating and businesses demand more robust protection against breaches, ransomware, and AI-driven attacks.


Why Google Needs Wiz

Despite being a tech giant, Google Cloud remains the third-largest cloud provider, trailing behind AWS and Microsoft Azure. While Google has made significant strides in AI and data analytics, it has struggled to gain an edge in cloud security—a crucial factor for enterprise clients.

  • Enhanced Security Portfolio: Wiz’s platform will strengthen Google Cloud’s security offerings, making it more competitive against Microsoft, which has invested heavily in security solutions.

  • Multi-Cloud Expansion: Unlike some past Google acquisitions that were integrated exclusively into Google’s ecosystem, Wiz will continue to support AWS and Azure, helping Google maintain a presence in rival platforms.

  • AI-Driven Security Solutions: With Google at the forefront of AI, Wiz’s security capabilities can be enhanced using AI-powered threat detection and automation, setting a new industry standard.


Regulatory & Competitive Challenges

However, this deal is not without challenges. Given the £32 billion price tag, Alphabet will face scrutiny from regulators in the UK, the US, and Europe, who may investigate the acquisition for potential anti-competitive concerns. Additionally, the move is expected to intensify competition with Microsoft and Amazon, both of whom have also been ramping up their cybersecurity investments.

While Wiz’s commitment to multi-cloud compatibility is a selling point, there is always the risk that competitors could respond aggressively, either by developing competing technologies or challenging the acquisition on regulatory grounds.


What This Means for the Future of Google

Alphabet’s bet on Wiz highlights a broader shift in Google’s business strategy:

  • Cybersecurity is no longer an afterthought—it’s a centrepiece of cloud innovation.

  • Google Cloud is evolving into a true enterprise powerhouse, aiming to take market share from AWS and Microsoft.

  • AI and security will increasingly converge, with Google leading the charge in developing AI-driven security solutions.

With the deal expected to close in 2026, all eyes will be on how Google integrates Wiz’s platform and whether this move will finally tip the balance in the cloud computing wars.


Conclusion

Google’s acquisition of Wiz is more than just a big-ticket purchase—it’s a strategic shift that underscores the growing role of security, AI, and multi-cloud infrastructure in the future of cloud computing. Whether this gamble pays off will depend on how well Google can execute its vision and convince enterprise customers that it is the safest and smartest choice for their cloud needs.


bottom of page