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Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet
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Low waste living

ITK Magazine
The health of our planet was a hot topic before Covid-19 came along and moved our priorities to the health of the entire human race.

Green Recycling Bin against a Red gradient background.

You can’t have missed those videos (or Attenborough’s TV shows) that show sea creatures getting caught up and sometimes killed from the plastic waste swimming about their ocean environments. Even on land, the impact of our plastic waste—whether this is an empty drinks bottle thrown carelessly into the countryside, or the huge mounds of plastic in landfills—can devastate fragile eco-systems and cause damage to living creatures as well as the environment. Plastic in rivers can cause them to become blocked and each item of plastic waste takes 400 years to degrade.


Disposable plastics is a relatively new phenomenon. Our parents’ and especially our grandparents’ generations used glass bottles for milk and pop, for example, which were returned to the manufacturer for reuse/refilling.


There are plenty of places today where you can buy milk, cream and orange juice in glass bottles, which are much easier to recycle than plastic. For coffee lovers, consider taking your own flask or refillable cup into coffee shops for your morning latte, and for those who like to have water with them throughout the day, buy a metal flask that can be continually refilled.


On a similar note, look at reducing the amount of plastic packaging you throw away. There are outlets that allow you to weigh out how much you need of a certain directly into your own containers. These ‘weigh your own’ shops offer cereals, grains, rice and other foodstuffs.


Blue handkerchief on a blue wooden background

Use a handkerchief

Anything disposable is a bad idea, even paper. When you’re suffering from the sniffles, take a pack of cloth handkerchiefs to work with you. Not only will these be less abrasive on your poor, sore nose, they can be washed in the washing machine to be used again. 


If you know that you’re going to visit a fast-food joint, dampen a few handkerchiefs and pop them into a plastic food bag (which can be washed and reused each time). You can then wipe the kids’ faces and hands after they’ve finished as effectively as using a baby/hand wipe, but without damaging the environment. Disposable wipes take around 100 years to decompose.



Buy only the food you need

Basket of Fresh Food

Food waste is a huge issue. The amount of food we throw away each year runs into many tonnes, yet we have people amongst us starving or suffering from malnutrition. 


Adding food waste to our landfill is simply unnecessary, and its impact on the environment goes further than this. Because we’ve become accustomed to having every type of food available all year round, rather than eating food of the season that has been produced within the UK, we import a vast amount of food from other countries. The associated air miles and carbon footprint of this indulgence have a detrimental effect on the environment.


Menu planning is one way to cut down on food waste, because you’re more likely to just purchase the food you need. Resist two-for-one offers—particularly on fruit, vegetables and items with short use-by dates—if you’re unlikely to consume all the food before it passes its best. 


Consider creating a compost heap in a spare corner of the garden. Egg shells, fruit and veg peelings, teabags and ground coffee beans all biodegrade to make a rich compost for your plants. Much better being put to use in your garden than adding to the mound of waste at your nearest landfill site.


Use natural cleaners

The various chemicals from all the different cleaning solutions on the market eventually go back into our water supply, which needs more treating to become drinkable again. 


There are numerous ‘recipes’ online for cleaning solutions that can be made from natural ingredients, such as distilled vinegar, bicarbonate of soda, lavender, lemon and salt. Such elements are not pollutants and don’t contaminate our water like most artificial chemicals.


These are simple actions that can help you do your bit for the environment. If we all practised them, we could, perhaps, slow the damage to our planet

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

19 March 2025

Connor Banks

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In a landmark move, Alphabet, Google’s parent company, has announced its largest acquisition to date: a £32 billion all-cash deal to purchase Wiz, a fast-growing cloud security start-up. This strategic acquisition not only highlights the increasing importance of cybersecurity in the AI era but also signals Google’s ambition to challenge Amazon Web Services (AWS) and Microsoft Azure in the multi-billion-pound cloud computing market.


A Strategic Play for Cybersecurity Dominance

Wiz, founded in 2020 by cybersecurity veterans, has rapidly ascended as a key player in cloud security. The company specialises in providing tools that help organisations detect and mitigate security risks across major cloud platforms—including AWS, Microsoft Azure, and Google Cloud. Wiz’s emphasis on a multi-cloud approach has made it particularly attractive in a world where enterprises often rely on multiple cloud providers.

By acquiring Wiz, Google is making a bold statement: Security is now a top priority in its cloud strategy. This comes at a time when cybersecurity threats are escalating and businesses demand more robust protection against breaches, ransomware, and AI-driven attacks.


Why Google Needs Wiz

Despite being a tech giant, Google Cloud remains the third-largest cloud provider, trailing behind AWS and Microsoft Azure. While Google has made significant strides in AI and data analytics, it has struggled to gain an edge in cloud security—a crucial factor for enterprise clients.

  • Enhanced Security Portfolio: Wiz’s platform will strengthen Google Cloud’s security offerings, making it more competitive against Microsoft, which has invested heavily in security solutions.

  • Multi-Cloud Expansion: Unlike some past Google acquisitions that were integrated exclusively into Google’s ecosystem, Wiz will continue to support AWS and Azure, helping Google maintain a presence in rival platforms.

  • AI-Driven Security Solutions: With Google at the forefront of AI, Wiz’s security capabilities can be enhanced using AI-powered threat detection and automation, setting a new industry standard.


Regulatory & Competitive Challenges

However, this deal is not without challenges. Given the £32 billion price tag, Alphabet will face scrutiny from regulators in the UK, the US, and Europe, who may investigate the acquisition for potential anti-competitive concerns. Additionally, the move is expected to intensify competition with Microsoft and Amazon, both of whom have also been ramping up their cybersecurity investments.

While Wiz’s commitment to multi-cloud compatibility is a selling point, there is always the risk that competitors could respond aggressively, either by developing competing technologies or challenging the acquisition on regulatory grounds.


What This Means for the Future of Google

Alphabet’s bet on Wiz highlights a broader shift in Google’s business strategy:

  • Cybersecurity is no longer an afterthought—it’s a centrepiece of cloud innovation.

  • Google Cloud is evolving into a true enterprise powerhouse, aiming to take market share from AWS and Microsoft.

  • AI and security will increasingly converge, with Google leading the charge in developing AI-driven security solutions.

With the deal expected to close in 2026, all eyes will be on how Google integrates Wiz’s platform and whether this move will finally tip the balance in the cloud computing wars.


Conclusion

Google’s acquisition of Wiz is more than just a big-ticket purchase—it’s a strategic shift that underscores the growing role of security, AI, and multi-cloud infrastructure in the future of cloud computing. Whether this gamble pays off will depend on how well Google can execute its vision and convince enterprise customers that it is the safest and smartest choice for their cloud needs.


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