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Diane Hall

Diane Hall is the editor of, and main contributor to, ITK Magazine. She heads up the rest of the team and makes all the editorial decisions concerning article submissions. She's been an editor for more than two decades and also runs a small, independent book publishing company, The Writing Hall (TWH Publishing) outside of ITK.

Business papers that have been printed.

Is print media dead

14/07/21

With print comes production costs and the burden of distribution. Most people seek information and conduct their business, online in 2021. It’s easier to be topical when content can instantly be posted and put in front of an audience’s noses.

Facebook and Messenger Symbols

How social media scheduling tools could work against you

13/07/21

For small business owners, tools such as Hootsuite and Sprout Social can save them time and stress. When entrepreneurs produce their social media content, they don’t have to set an alarm to post it at the required time...

Blog word spelt out in dice blocks

How to choose the right images for your social posts and blogs

12/07/21

They claim that a picture says a thousand words…even if you’ve written a thousand words and you’re about to post these online, it’s recommended that you still include a picture in your post. Mainly because search engines prioritise content that contains imagery in their search results.

Milk into a cup of tea

Are people buying British now that were out of the EU

09/07/21

There was clear emphasis surrounding how much we imported when the decision to leave or remain was initially touted. The control Brussels exerted on our fishing industry, on the standard of our processed chicken

Graphic of a Marketing Funnel

Funnelling your customers

07/07/21

It’s a common word in marketing: ‘funnels’. The idea being that, from the moment a potential customer sets eyes on your shop/site, they’re taken on an effortless journey with various pause points.

Woman using voice systems on her phone

Are businesses adapting to voice search technology

06/07/21

Go back five years, and the most common way to conduct a search on the internet via such as Google or Bing was to enter a keyword or short phrase in the search box then wait for the results.

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