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A Look Back at the Most Iconic British TV Adverts of the 2000s
The Rah Invasion: How Out-of-Touch Posh Students Are Ruining Working-Class University Towns
The History of Tariffs: Economic Lessons From The Past and Their Impact Today

A Love Letter to Ahoy: The YouTube Channel That Captivates Through Style, Substance, and Storytelling

Writer: Paul FrancisPaul Francis

As a huge fan of Ahoy, I can confidently say that there’s nothing quite like the unique art and video style that Stuart Brown presents on his channel. From the first time I watched one of his videos, I was captivated by the meticulous attention to detail, the clean and minimalist visuals, and the soothing cadence of his narration. Stuart Brown’s voice is in a league of its own—both informative and comforting, guiding viewers through complex histories and technical analyses with an ease that few can match.


Ahoy's logo by Stuart Brown

But What Is Ahoy?

Ahoy is a YouTube channel created by Stuart Brown, a master of video essays primarily focused on video games, gaming history, and the technology that powers them. The channel is renowned for its deep research, high production quality, and engaging storytelling. Each video is not just a presentation of facts but a carefully crafted narrative that ties together historical, cultural, and technical insights in a way that feels both educational and entertaining.


Stuart Brown himself is a bit of an enigma—a meticulous researcher, a talented storyteller, and a skilled visual artist. His work on Ahoy reflects his deep passion for gaming and technology, but it’s also clear that he has a broader interest in history and culture. Brown’s ability to connect these fields makes Ahoy’s content appeal not just to gamers but to anyone with an interest in media studies, history, or technology.


The target audience of Ahoy is diverse. While the core viewership undoubtedly consists of gamers and tech enthusiasts, the channel’s reach extends to historians, artists, and educators. Ahoy’s content is accessible to a wide range of viewers because it transcends the typical boundaries of gaming channels—each video is a piece of art, a historical document, and a narrative journey all rolled into one.


Unveiling the Gems: Ahoy’s Must-Watch Videos

With a catalogue of exceptional content, selecting the best Ahoy videos is a challenging task, but there are certain videos that stand out for their depth, creativity, and impact. Here are five of the most remarkable ones:


  • "The First Video Game" (2014):

    • This video dives into the origins of video games, exploring early contenders for the title of "first" video game. From "Tennis for Two" to "Spacewar!," Stuart Brown uncovers the roots of gaming with his signature blend of thorough research and engaging storytelling. It’s a fascinating exploration of how the medium began, and it raises thought-provoking questions about what truly constitutes a video game.



  • "A Brief History of Graphics" (2016):

    • A visual and historical journey, this video tracks the evolution of computer graphics from the earliest pixelated images to the stunning photorealism of today’s games. Brown’s ability to explain complex technical concepts in an accessible way makes this video a must-watch for anyone interested in the intersection of art and technology.




  • "The Story of Doom" (2017):

    • "Doom" is one of the most iconic first-person shooters ever made, and this video tells the story of its creation, impact, and enduring legacy. Brown delves into the cultural phenomenon that "Doom" became, offering insights into why it continues to be a touchstone in gaming history. The video is a perfect blend of technical analysis and cultural commentary.




  • "Polybius: The Game That Doesn't Exist" (2017):

    • One of Ahoy’s most popular and talked-about videos, this documentary explores the urban legend of "Polybius," a mysterious arcade game rumoured to cause psychological effects in players. Brown’s investigation into the myth is masterful, blending history, speculation, and eerie storytelling in a way that keeps viewers on the edge of their seats.




Community Favorite: "Iconic Arms: The AK-47" (2015)

No discussion of Ahoy would be complete without mentioning the "Iconic Arms" series, and the video on the AK-47 is a standout. In this video, Brown explores the history of the AK-47, its cultural significance, and its representation in video games. It’s a fascinating look at how a single piece of military hardware became an icon, both in the real world and in the digital realms of gaming. The video is a community favourite for its in-depth analysis and the way it ties together historical and cultural threads.




The Four-Byte Burger: A Symbol of Digital Ingenuity

One of the more unusual but deeply fascinating topics covered by Ahoy is the "Four-Byte Burger," which Stuart Brown discusses in his video "A Brief History of Graphics." The "Four-Byte Burger" is an early piece of computer art, representing a hamburger created using only 4 bytes of data—just 32 bits.


When this artwork was created, computer memory and processing power were extremely limited. Despite these constraints, early digital artists and programmers managed to create recognizable images like the "Four-Byte Burger." This piece of art is not just a quirky footnote in the history of computer graphics but also a testament to the ingenuity of early digital pioneers. It’s a symbol of how creativity can flourish even within the strictest of limitations and a reminder of the humble beginnings from which modern digital art has evolved.




Why Ahoy Deserves Your Attention

Ahoy Logo by Stuart Brown

Ahoy is not just a YouTube channel—it’s a masterclass in how to create compelling, informative, and visually stunning content. Stuart Brown’s unique approach to video essays makes each upload a treat for anyone interested in video games, history, or technology. Whether you’re drawn in by the minimalist art style, the meticulously researched content, or Brown’s soothing narration, there’s something in Ahoy’s catalogue for everyone. For those of us who are fans, Ahoy is more than just a source of entertainment—it’s a source of inspiration, education, and a deeper appreciation for the rich tapestry of gaming history.


A Look Back at the Most Iconic British TV Adverts of the 2000s

A Look Back at the Most Iconic British TV Adverts of the 2000s

13 March 2025

Connor Banks

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The 2000s, a time when TV adverts weren’t just interruptions but mini masterpieces that we actually enjoyed watching. Some made us laugh, some amazed us with their sheer creativity, and others embedded themselves so deeply into British culture that they’re still quoted today.

Let’s take a trip down memory lane and relive some of the most iconic British TV adverts from the 2000s, the ones that weren’t just commercials, but cultural moments.


1. Cadbury’s "Gorilla" (2007)

Who knew that an advert about a drumming gorilla would go down in history? In 2007, Cadbury released a commercial featuring a hyper-realistic gorilla, emotionally preparing himself before launching into Phil Collins’ legendary drum solo from In the Air Tonight.

Why it’s iconic:

Completely unexpected—it had nothing to do with chocolate but everything to do with pure joy.

Perfect soundtrack choice—the slow build-up and release mirrored the satisfaction of indulging in a Dairy Milk bar.

Instant viral success—this was one of the first UK adverts to truly explode online, becoming a cultural phenomenon.

Legacy:

The Gorilla advert proved that advertising didn’t have to be about product-pushing—it could be pure entertainment. It revived Cadbury’s brand and sparked a new wave of creative, surrealist advertising.


2. John Smith’s "No Nonsense" (2000s)

Few adverts in the 2000s captured British humour better than John Smith’s No Nonsense campaign, starring Peter Kay. These adverts were simple, blunt, and brilliantly funny, reinforcing the idea that John Smith’s was a beer for proper blokes, not for fancy nonsense.

Why it’s iconic:

Peter Kay’s everyman comedy—his deadpan humour made these ads stand out.

Catchphrases like "Ave It!" became legendary in football culture.

Relatable British humour—whether it was belly-flopping at a diving competition or smashing a school sports day race, these ads reflected everyday life with a twist.

Legacy:

The No Nonsense campaign made Peter Kay a national treasure and helped cement John Smith’s as the beer of choice for the no-fuss, down-to-earth drinker. Even today, people still shout "Ave It!" on the football pitch.


3. Compare the Meerkat (2009)

"Simples!" If you didn’t say that at least once in the late 2000s, were you even watching TV? What started as a simple insurance comparison site advert became a cultural phenomenon, thanks to a posh, Russian-accented meerkat named Aleksandr Orlov.

Why it’s iconic:

Aleksandr Orlov was an instant star—his snooty but lovable personality made him a household name.

Brilliantly absurd premise—people were mistaking CompareTheMarket.com for CompareTheMeerkat.com, so Aleksandr had to set the record straight.

"Simples!" became a national catchphrase, used by everyone from schoolkids to office workers.

Legacy:

Aleksandr became more famous than the actual company, leading to merchandise, books, spin-offs, and a continued advertising run into the 2020s. The success of the campaign skyrocketed CompareTheMarket.com’s business, proving how powerful a well-executed character can be.


4. Guinness "Surfer" (1999, but huge in the 2000s)

Even though it debuted in 1999, the Guinness Surfer ad remained one of the most talked-about and re-aired commercials throughout the 2000s. A black-and-white cinematic masterpiece, it followed a group of surfers waiting for the perfect wave—only for the waves to turn into giant, galloping white horses.

Why it’s iconic:

Stunning visuals—the white horses bursting through the waves looked mythical and otherworldly.

Powerful narration—with the unforgettable opening line:


"He waits. That’s what he does."


Perfect brand message—just like a slow-poured pint of Guinness, good things come to those who wait.

Legacy:

This advert defined Guinness advertising for years to come. It won numerous awards and is still voted one of the greatest ads of all time.


5. Tango - "You’ve Been Tango’d" (2000s)

Loud, chaotic, and slightly violent—Tango adverts in the 2000s were as bold as the drink itself. The most infamous one? The "Tango Slap", where an orange-painted man ran up to an unsuspecting drinker and slapped them across the face.

Why it’s iconic:

Outrageously funny—it was so ridiculous that people actually copied it.

So controversial it got banned—after kids started recreating the slap in schools, the ad had to be toned down.

Tango’s branding became instantly recognisable—the phrase "You’ve been Tango’d" became part of British pop culture.

Legacy:

While the original slap ad was banned, the "No Nonsense" spirit of Tango continued with new variations, including sumo wrestlers and explosive reactions.


6. Walkers Crisps – Gary Lineker (2000s)

For nearly three decades, Gary Lineker has been the face of Walkers Crisps, and in the 2000s, the adverts perfected the formula—Lineker trying to steal crisps and getting his comeuppance.

Why it’s iconic:

A consistent and lovable campaign—people expected Lineker to appear in every new Walkers ad.

Brilliantly simple humour—whether he was getting outsmarted by kids or fighting over a packet, the ads always entertained.

Memorable catchphrases—especially "No More Mr. Nice Guy."

Legacy:

The Walkers & Lineker partnership is one of the longest-running brand collaborations ever, helping Walkers remain the UK’s top crisp brand.



The 2000s were a golden era for British TV adverts. These weren’t just ads—they were pop culture moments that stuck with us, made us laugh, and sometimes even inspired us. Whether it was a drumming gorilla, a mischievous Lineker, or a Russian meerkat, these ads weren’t just selling products—they were shaping our collective nostalgia.

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