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Corporate Greed and the Death of Innovation in the FPS Market

Writer's picture: Connor BanksConnor Banks

The first-person shooter (FPS) genre, once the bastion of innovation and creativity, has become a victim of the relentless grind of corporate greed. This is a tale of how the AAA gaming industry’s obsession with shareholder returns and live-service monetization models has stifled innovation, alienated players, and left us with a genre that feels more like a repetitive cash grab than the thrilling experience it once was.


FPS game on a steam deck

The Numbers Don’t Lie

The FPS genre is suffering, and the evidence is damning. Take Battlefield 2042. Billed as a grand reinvention of the franchise, it launched as a buggy, half-finished product with baffling design decisions that alienated its core fanbase. It haemorrhaged players within weeks, dropping to fewer than 1,000 concurrent users on Steam within months—a far cry from the franchise’s glory days.


Similarly, Ubisoft’s XDefiant, heralded as a “Call of Duty killer,” hit the scene with initial enthusiasm, drawing millions of players in its first few weeks. Yet, by August 2024, it struggled to keep even 20,000 players engaged. These figures pale in comparison to established juggernauts like Fortnite, Call of Duty: Warzone, and Apex Legends, which continue to dominate the scene with player counts in the millions. The message from players is clear: stop giving us half-baked, copy-paste experiences, and start respecting our time and money.


The Roots of the Problem

At the heart of this crisis lies the AAA industry’s insatiable hunger for profit. Developers are no longer allowed the time or resources to craft innovative, polished games that push the boundaries of the genre. Instead, they’re saddled with the demand to churn out annualised sequels and “live-service” experiences designed not to entertain but to extract maximum revenue through microtransactions, battle passes, and endless cosmetic content.


Consider Call of Duty, a franchise that once set the standard for FPS games. In recent years, it has become the poster child for this approach. While Warzone remains a popular battle royale, its yearly instalments feel increasingly like re-skins of their predecessors, designed to hit sales quotas rather than advance the series. Meanwhile, Fortnite, a game that fundamentally reshaped the genre with its dynamic live events and constant innovation, shows what can happen when developers are allowed to take risks.


The Live-Service Trap

The rise of the live-service model is perhaps the clearest example of how corporate greed has warped the industry. In theory, live-service games should keep players engaged by offering regular updates and fresh content. In practice, they’ve become little more than vehicles for predatory monetization. Why bother crafting a compelling single-player campaign or innovative multiplayer mode when you can slap together a loot box system and call it a day?


This model isn’t just bad for players; it’s bad for games. When publishers prioritise short-term revenue over long-term quality, the result is a glut of underwhelming releases that fail to stand the test of time. Games like Battlefield 2042 and Halo Infinite launched with massive marketing budgets and plenty of hype, only to see their player bases evaporate as soon as the novelty wore off.


Where Are the Risks?

It wasn’t always this way. In the early 2000s, FPS games were defined by innovation. Half-Life set the gold standard for narrative-driven shooters. Halo: Combat Evolved revolutionised console gaming with its intuitive controls and sprawling sci-fi epic. Even Call of Duty started as a bold reimagining of the war shooter, focusing on cinematic realism and squad-based combat.


Today, that spirit of risk-taking has been replaced by formulaic design and safe, uninspired gameplay. Where are the ambitious single-player campaigns? Where are the genre-defining mechanics? Why are indie titles like outshining the multimillion-dollar behemoths of the industry?


Perhaps the most striking aspect of this story is how players have responded. The success of games like Fortnite and Apex Legends, as well as the enduring popularity of classics like Counter-Strike: Global Offensive (now reborn as CS2), shows that players are willing to stick with games that deliver consistent quality and genuine innovation. Meanwhile, the rapid decline in player counts for recent AAA releases demonstrates that gamers are no longer willing to tolerate mediocrity.


It’s a stark rebuke to the corporate executives who see games not as art or entertainment but as products to be milked dry. Players have voted with their wallets and their time, and the message is clear: respect us, or we’ll take our business elsewhere.


A Way Forward

The solution to this crisis is simple, yet seemingly unattainable in the current corporate climate: put players first. Allow developers the time and creative freedom to craft experiences that truly innovate. Abandon the obsession with live-service monetization and focus on delivering games that are complete, polished, and engaging at launch.


The FPS genre doesn’t have to be a victim of corporate greed. It can once again become a space for bold ideas, thrilling gameplay, and unforgettable experiences. But to do so, the industry must break free from the shackles of its profit-first mindset. Until then, players will continue to flock to the few games that get it right, leaving the rest to wither in the shadow of their own mediocrity.


The choice is clear. Innovate or die. For the sake of the FPS genre, and gaming as a whole, let’s hope the industry chooses wisely.

Elon Musk’s Bid to Acquire OpenAI: A Dangerous Power Grab?

Elon Musk’s Bid to Acquire OpenAI: A Dangerous Power Grab?

12 February 2025

Connor Banks

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Elon Musk, the billionaire behind Tesla, SpaceX, and xAI, has made an audacious $97.4 billion bid to acquire OpenAI, the company behind ChatGPT. This move, framed as a return to OpenAI’s non-profit origins, is widely seen as an attempt to consolidate even more power in the hands of Musk, whose growing influence within the U.S. government raises concerns about unchecked corporate control over artificial intelligence. Musk has long railed against OpenAI’s supposed deviation from its original mission, but in reality, this bid reeks of opportunism rather than altruistic desires.


Purple screen displaying "Introducing ChatGPT Plus" by OpenAI, with text about a pilot subscription for conversational AI. Green text and bars.

Elon Musk's Offer and OpenAI’s Response

Musk’s bid is backed by a consortium of investors, including Baron Capital Group, Valor Management, and Eight Partners VC. His stated goal is to bring OpenAI back to its original open-source, safety-focused AI development approach. However, OpenAI CEO Sam Altman swiftly rejected the offer, mocking Musk on social media and highlighting the hypocrisy of his sudden concern for OpenAI’s direction.


Altman responded with a direct statement: "No, thank you. But we will buy Twitter for $9.74 billion if you’re interested." This sarcastic retort not only dismissed Musk’s bid but also referenced Musk’s own tumultuous acquisition of Twitter (now X), which has been widely criticised for its erratic management and steep decline in value since Musk took control.


The truth is, Musk’s involvement with OpenAI was never about philanthropy. After co-founding the organisation, he left in 2018 when his attempts to take over leadership were rebuffed. Since then, he has aggressively criticised OpenAI while working to build his own competing AI company, xAI. Now, his attempt to purchase OpenAI seems more like a desperate bid to maintain relevance in the AI race rather than any genuine concern for the ethical development of artificial intelligence.


Musk’s Government Role: A Clear Conflict of Interest

In January 2025, Musk was appointed as a special government employee, leading the newly created Department of Government Efficiency (DOGE) under the Trump administration. This position grants him the power to shape federal regulations and policies, including those governing artificial intelligence. If he successfully takes over OpenAI, Musk would be in the unprecedented position of both owning one of the most powerful AI companies in the world and shaping the very laws that regulate it.


This clear conflict of interest is nothing short of alarming. With his control over DOGE, Musk could weaken regulatory oversight on AI safety while advancing his own corporate interests. His past behaviour, such as gutting Twitter’s moderation policies and prioritising his personal business empire over public responsibility, suggests that he is unlikely to use such power responsibly.


Why Musk’s Takeover is Dangerous

  • Unchecked AI Monopoly: OpenAI is a leader in artificial intelligence research. If Musk acquires it, he could suppress competing AI innovations while monopolising the most advanced AI models for his own ventures. His history of aggressively eliminating competition suggests he would not hesitate to turn OpenAI into a weaponised asset for his empire.

  • Commercialisation Over Ethics: Musk frequently denounces OpenAI for prioritising profits, yet his own companies are aggressively profit-driven. His AI startup, xAI, is already integrating its technology into his social media platform, X (formerly Twitter). A Musk-owned OpenAI would likely prioritise revenue streams over genuine AI safety, contradicting his supposed concerns about ethical AI development.

  • Manipulating AI Regulation: Musk’s dual roles in business and government would give him extraordinary leverage over AI policy. He could push for deregulation that benefits his businesses, weakening necessary safeguards designed to prevent AI abuse and exploitation. This represents a profound threat to democratic oversight and technological ethics.


Deterioration of AI Research Transparency

While Musk preaches about open-source AI, he has a history of keeping key developments within Tesla, SpaceX, and xAI tightly controlled. Under his ownership, OpenAI could become more secretive, reducing transparency in AI research and hindering global cooperation on AI safety.


Regulatory and Legal Challenges

Given the blatant conflict of interest between Musk’s government role and his corporate ambitions, regulators must intervene. The Federal Trade Commission (FTC) and the U.S. Department of Justice should investigate whether Musk’s bid violates antitrust laws. There are also potential national security risks, given AI’s increasing role in cybersecurity, defence, and misinformation control.


If Musk is allowed to acquire OpenAI, the repercussions could be catastrophic. AI development would become even more concentrated in the hands of a single, unaccountable billionaire with a track record of erratic decision-making and self-serving business practices.


The Bigger Picture: The Musk Empire Expands

Musk already wields enormous influence across multiple industries, from electric vehicles to space exploration to social media. His attempt to control OpenAI is not about altruism—it is about dominance. If successful, he would have an iron grip over the future of artificial intelligence, steering it in ways that serve his personal vision while sidelining competitors and regulatory oversight.


This would not just impact AI development; it would shape how society interacts with AI on a fundamental level, from automation in industries to political discourse and national security. Musk has demonstrated time and again that he is willing to put personal power over public good, and there is no reason to believe this situation would be any different.


Stopping the Takeover Before It’s Too Late

Elon Musk’s bid to acquire OpenAI is not about returning it to its non-profit roots. It is a power play, designed to give him unprecedented control over the future of artificial intelligence while weakening regulatory checks that could hold him accountable. His history of self-interest, government manipulation, and anti-competitive behaviour suggests that such a takeover would be disastrous for AI ethics, innovation, and public trust.


Regulators, lawmakers, and industry leaders must take immediate action to block this acquisition and ensure that AI development remains in the hands of those committed to ethical progress, not a billionaire seeking yet another empire to control.

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