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Dubai Chocolate - What’s the craze?
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Dubai Chocolate - What’s the craze?

Writer's picture: Ellie WaitonEllie Waiton



image of Dubai chocolate, showing the pistachio interior

Dubai chocolate is becoming more popular, especially with unique flavours and high-quality ingredients. But what makes it stand out, and why is it trending? Let’s break it down.


What it is


Dubai chocolate is known for its mix of Middle Eastern flavours and smooth texture. One of the most talked about versions right now is the pistachio kanafe chocolate. It has a green pistachio filling inspired by the traditional kanafe dessert. The filling is made from ground pistachios, sweetened cream, and sometimes a touch of rose water. Some versions also include crunchy kanafe pieces. All of this is wrapped in a layer of chocolate, creating a blend of creamy and crispy textures.


Why people like it


People enjoy Dubai chocolate because it offers something different from regular chocolate. The flavours are rich, and the packaging often looks elegant. The pistachio kanafe variety is especially popular because of its smooth filling and slight crunch, making it a unique treat.


The trend on social media


Dubai chocolate has gained attention on social media, especially TikTok, where people share their reactions and reviews. Many are curious to try it because of its distinctive flavours and how good it looks in videos.


Is it worth the price?


Dubai chocolate is expensive compared to everyday chocolate. The high cost comes from premium ingredients, fancy packaging, and branding. Some people think it’s worth the price for a special treat, while others feel it’s too costly for what you get. It depends on whether you see it as an everyday snack or a luxury indulgence.


How companies make a profit


Like many luxury products, Dubai chocolate has a high markup. The cost of making it is lower than the selling price, but branding and presentation make it feel exclusive. This allows companies to charge more and position it as a high end product.


More places adding it to menus


As its popularity grows, more restaurants and cafés are including Dubai chocolate in their menus. Businesses see it as a way to attract customers looking for something trendy and different.


My opinion


I really like Dubai chocolate. The flavours are different, and the texture is enjoyable. The pistachio kanafe version is especially good. But because it’s expensive, I see it as an occasional treat rather than something I’d buy often. Dubai chocolate is definitely interesting, and if you’re curious, it’s worth trying at least once. Whether it is or isn’t worth the price depends on what you’re looking for in a chocolate experience.


Dubai Chocolate - What’s the craze?

Dubai Chocolate - What’s the craze?

20 February 2025

Ellie Waiton

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image of Dubai chocolate, showing the pistachio interior

Dubai chocolate is becoming more popular, especially with unique flavours and high-quality ingredients. But what makes it stand out, and why is it trending? Let’s break it down.


What it is


Dubai chocolate is known for its mix of Middle Eastern flavours and smooth texture. One of the most talked about versions right now is the pistachio kanafe chocolate. It has a green pistachio filling inspired by the traditional kanafe dessert. The filling is made from ground pistachios, sweetened cream, and sometimes a touch of rose water. Some versions also include crunchy kanafe pieces. All of this is wrapped in a layer of chocolate, creating a blend of creamy and crispy textures.


Why people like it


People enjoy Dubai chocolate because it offers something different from regular chocolate. The flavours are rich, and the packaging often looks elegant. The pistachio kanafe variety is especially popular because of its smooth filling and slight crunch, making it a unique treat.


The trend on social media


Dubai chocolate has gained attention on social media, especially TikTok, where people share their reactions and reviews. Many are curious to try it because of its distinctive flavours and how good it looks in videos.


Is it worth the price?


Dubai chocolate is expensive compared to everyday chocolate. The high cost comes from premium ingredients, fancy packaging, and branding. Some people think it’s worth the price for a special treat, while others feel it’s too costly for what you get. It depends on whether you see it as an everyday snack or a luxury indulgence.


How companies make a profit


Like many luxury products, Dubai chocolate has a high markup. The cost of making it is lower than the selling price, but branding and presentation make it feel exclusive. This allows companies to charge more and position it as a high end product.


More places adding it to menus


As its popularity grows, more restaurants and cafés are including Dubai chocolate in their menus. Businesses see it as a way to attract customers looking for something trendy and different.


My opinion


I really like Dubai chocolate. The flavours are different, and the texture is enjoyable. The pistachio kanafe version is especially good. But because it’s expensive, I see it as an occasional treat rather than something I’d buy often. Dubai chocolate is definitely interesting, and if you’re curious, it’s worth trying at least once. Whether it is or isn’t worth the price depends on what you’re looking for in a chocolate experience.


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