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A Look Back at the Most Iconic British TV Adverts of the 2000s
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Elon Musk’s Bid to Acquire OpenAI: A Dangerous Power Grab?

Writer: Connor BanksConnor Banks
Feb 124 min read

Elon Musk, the billionaire behind Tesla, SpaceX, and xAI, has made an audacious $97.4 billion bid to acquire OpenAI, the company behind ChatGPT. This move, framed as a return to OpenAI’s non-profit origins, is widely seen as an attempt to consolidate even more power in the hands of Musk, whose growing influence within the U.S. government raises concerns about unchecked corporate control over artificial intelligence. Musk has long railed against OpenAI’s supposed deviation from its original mission, but in reality, this bid reeks of opportunism rather than altruistic desires.


Purple screen displaying "Introducing ChatGPT Plus" by OpenAI, with text about a pilot subscription for conversational AI. Green text and bars.

Elon Musk's Offer and OpenAI’s Response

Musk’s bid is backed by a consortium of investors, including Baron Capital Group, Valor Management, and Eight Partners VC. His stated goal is to bring OpenAI back to its original open-source, safety-focused AI development approach. However, OpenAI CEO Sam Altman swiftly rejected the offer, mocking Musk on social media and highlighting the hypocrisy of his sudden concern for OpenAI’s direction.


Altman responded with a direct statement: "No, thank you. But we will buy Twitter for $9.74 billion if you’re interested." This sarcastic retort not only dismissed Musk’s bid but also referenced Musk’s own tumultuous acquisition of Twitter (now X), which has been widely criticised for its erratic management and steep decline in value since Musk took control.


The truth is, Musk’s involvement with OpenAI was never about philanthropy. After co-founding the organisation, he left in 2018 when his attempts to take over leadership were rebuffed. Since then, he has aggressively criticised OpenAI while working to build his own competing AI company, xAI. Now, his attempt to purchase OpenAI seems more like a desperate bid to maintain relevance in the AI race rather than any genuine concern for the ethical development of artificial intelligence.


Musk’s Government Role: A Clear Conflict of Interest

In January 2025, Musk was appointed as a special government employee, leading the newly created Department of Government Efficiency (DOGE) under the Trump administration. This position grants him the power to shape federal regulations and policies, including those governing artificial intelligence. If he successfully takes over OpenAI, Musk would be in the unprecedented position of both owning one of the most powerful AI companies in the world and shaping the very laws that regulate it.


This clear conflict of interest is nothing short of alarming. With his control over DOGE, Musk could weaken regulatory oversight on AI safety while advancing his own corporate interests. His past behaviour, such as gutting Twitter’s moderation policies and prioritising his personal business empire over public responsibility, suggests that he is unlikely to use such power responsibly.


Why Musk’s Takeover is Dangerous

  • Unchecked AI Monopoly: OpenAI is a leader in artificial intelligence research. If Musk acquires it, he could suppress competing AI innovations while monopolising the most advanced AI models for his own ventures. His history of aggressively eliminating competition suggests he would not hesitate to turn OpenAI into a weaponised asset for his empire.

  • Commercialisation Over Ethics: Musk frequently denounces OpenAI for prioritising profits, yet his own companies are aggressively profit-driven. His AI startup, xAI, is already integrating its technology into his social media platform, X (formerly Twitter). A Musk-owned OpenAI would likely prioritise revenue streams over genuine AI safety, contradicting his supposed concerns about ethical AI development.

  • Manipulating AI Regulation: Musk’s dual roles in business and government would give him extraordinary leverage over AI policy. He could push for deregulation that benefits his businesses, weakening necessary safeguards designed to prevent AI abuse and exploitation. This represents a profound threat to democratic oversight and technological ethics.


Deterioration of AI Research Transparency

While Musk preaches about open-source AI, he has a history of keeping key developments within Tesla, SpaceX, and xAI tightly controlled. Under his ownership, OpenAI could become more secretive, reducing transparency in AI research and hindering global cooperation on AI safety.


Regulatory and Legal Challenges

Given the blatant conflict of interest between Musk’s government role and his corporate ambitions, regulators must intervene. The Federal Trade Commission (FTC) and the U.S. Department of Justice should investigate whether Musk’s bid violates antitrust laws. There are also potential national security risks, given AI’s increasing role in cybersecurity, defence, and misinformation control.


If Musk is allowed to acquire OpenAI, the repercussions could be catastrophic. AI development would become even more concentrated in the hands of a single, unaccountable billionaire with a track record of erratic decision-making and self-serving business practices.


The Bigger Picture: The Musk Empire Expands

Musk already wields enormous influence across multiple industries, from electric vehicles to space exploration to social media. His attempt to control OpenAI is not about altruism—it is about dominance. If successful, he would have an iron grip over the future of artificial intelligence, steering it in ways that serve his personal vision while sidelining competitors and regulatory oversight.


This would not just impact AI development; it would shape how society interacts with AI on a fundamental level, from automation in industries to political discourse and national security. Musk has demonstrated time and again that he is willing to put personal power over public good, and there is no reason to believe this situation would be any different.


Stopping the Takeover Before It’s Too Late

Elon Musk’s bid to acquire OpenAI is not about returning it to its non-profit roots. It is a power play, designed to give him unprecedented control over the future of artificial intelligence while weakening regulatory checks that could hold him accountable. His history of self-interest, government manipulation, and anti-competitive behaviour suggests that such a takeover would be disastrous for AI ethics, innovation, and public trust.


Regulators, lawmakers, and industry leaders must take immediate action to block this acquisition and ensure that AI development remains in the hands of those committed to ethical progress, not a billionaire seeking yet another empire to control.

A Look Back at the Most Iconic British TV Adverts of the 2000s

A Look Back at the Most Iconic British TV Adverts of the 2000s

13 March 2025

Connor Banks

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The 2000s, a time when TV adverts weren’t just interruptions but mini masterpieces that we actually enjoyed watching. Some made us laugh, some amazed us with their sheer creativity, and others embedded themselves so deeply into British culture that they’re still quoted today.

Let’s take a trip down memory lane and relive some of the most iconic British TV adverts from the 2000s, the ones that weren’t just commercials, but cultural moments.


1. Cadbury’s "Gorilla" (2007)

Who knew that an advert about a drumming gorilla would go down in history? In 2007, Cadbury released a commercial featuring a hyper-realistic gorilla, emotionally preparing himself before launching into Phil Collins’ legendary drum solo from In the Air Tonight.

Why it’s iconic:

Completely unexpected—it had nothing to do with chocolate but everything to do with pure joy.

Perfect soundtrack choice—the slow build-up and release mirrored the satisfaction of indulging in a Dairy Milk bar.

Instant viral success—this was one of the first UK adverts to truly explode online, becoming a cultural phenomenon.

Legacy:

The Gorilla advert proved that advertising didn’t have to be about product-pushing—it could be pure entertainment. It revived Cadbury’s brand and sparked a new wave of creative, surrealist advertising.


2. John Smith’s "No Nonsense" (2000s)

Few adverts in the 2000s captured British humour better than John Smith’s No Nonsense campaign, starring Peter Kay. These adverts were simple, blunt, and brilliantly funny, reinforcing the idea that John Smith’s was a beer for proper blokes, not for fancy nonsense.

Why it’s iconic:

Peter Kay’s everyman comedy—his deadpan humour made these ads stand out.

Catchphrases like "Ave It!" became legendary in football culture.

Relatable British humour—whether it was belly-flopping at a diving competition or smashing a school sports day race, these ads reflected everyday life with a twist.

Legacy:

The No Nonsense campaign made Peter Kay a national treasure and helped cement John Smith’s as the beer of choice for the no-fuss, down-to-earth drinker. Even today, people still shout "Ave It!" on the football pitch.


3. Compare the Meerkat (2009)

"Simples!" If you didn’t say that at least once in the late 2000s, were you even watching TV? What started as a simple insurance comparison site advert became a cultural phenomenon, thanks to a posh, Russian-accented meerkat named Aleksandr Orlov.

Why it’s iconic:

Aleksandr Orlov was an instant star—his snooty but lovable personality made him a household name.

Brilliantly absurd premise—people were mistaking CompareTheMarket.com for CompareTheMeerkat.com, so Aleksandr had to set the record straight.

"Simples!" became a national catchphrase, used by everyone from schoolkids to office workers.

Legacy:

Aleksandr became more famous than the actual company, leading to merchandise, books, spin-offs, and a continued advertising run into the 2020s. The success of the campaign skyrocketed CompareTheMarket.com’s business, proving how powerful a well-executed character can be.


4. Guinness "Surfer" (1999, but huge in the 2000s)

Even though it debuted in 1999, the Guinness Surfer ad remained one of the most talked-about and re-aired commercials throughout the 2000s. A black-and-white cinematic masterpiece, it followed a group of surfers waiting for the perfect wave—only for the waves to turn into giant, galloping white horses.

Why it’s iconic:

Stunning visuals—the white horses bursting through the waves looked mythical and otherworldly.

Powerful narration—with the unforgettable opening line:


"He waits. That’s what he does."


Perfect brand message—just like a slow-poured pint of Guinness, good things come to those who wait.

Legacy:

This advert defined Guinness advertising for years to come. It won numerous awards and is still voted one of the greatest ads of all time.


5. Tango - "You’ve Been Tango’d" (2000s)

Loud, chaotic, and slightly violent—Tango adverts in the 2000s were as bold as the drink itself. The most infamous one? The "Tango Slap", where an orange-painted man ran up to an unsuspecting drinker and slapped them across the face.

Why it’s iconic:

Outrageously funny—it was so ridiculous that people actually copied it.

So controversial it got banned—after kids started recreating the slap in schools, the ad had to be toned down.

Tango’s branding became instantly recognisable—the phrase "You’ve been Tango’d" became part of British pop culture.

Legacy:

While the original slap ad was banned, the "No Nonsense" spirit of Tango continued with new variations, including sumo wrestlers and explosive reactions.


6. Walkers Crisps – Gary Lineker (2000s)

For nearly three decades, Gary Lineker has been the face of Walkers Crisps, and in the 2000s, the adverts perfected the formula—Lineker trying to steal crisps and getting his comeuppance.

Why it’s iconic:

A consistent and lovable campaign—people expected Lineker to appear in every new Walkers ad.

Brilliantly simple humour—whether he was getting outsmarted by kids or fighting over a packet, the ads always entertained.

Memorable catchphrases—especially "No More Mr. Nice Guy."

Legacy:

The Walkers & Lineker partnership is one of the longest-running brand collaborations ever, helping Walkers remain the UK’s top crisp brand.



The 2000s were a golden era for British TV adverts. These weren’t just ads—they were pop culture moments that stuck with us, made us laugh, and sometimes even inspired us. Whether it was a drumming gorilla, a mischievous Lineker, or a Russian meerkat, these ads weren’t just selling products—they were shaping our collective nostalgia.

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