Mar 112 min read

Finding content inspiration

When writing social media content for your business, you may sometimes suffer from writer’s block and wonder what on Earth to talk about.

There may not be anything particularly interesting going on for you to talk about - or so you may think. There’s always something to create content around; in this article, I will show you where to find inspiration for social media posts.

Create a social media content plan

Having a plan in place makes it easier to curate content on days where you may draw a blank.

An easy plan to follow is:

Monday - #MondayMotivation
Tuesday - #TopTipTuesday
Wednesday - #WednesdayWisdom
Thursday - #ThrowbackThursday
Friday - #FridayFeeling

These hashtags serve as effective prompts and are great inspiration for social media posts.

Reshare old content

If you’re struggling to produce social media content, why not reshare and repurpose old social media posts? Choose content that will be meaningful to your audience, or a ‘throwback’ to one of your significant milestones.

Perhaps reshare some of your favourite products or services, and how they helped one of your customers – you could even tag that same customer in the post. Tagging the relevant client means that they’ll be more likely to share your content, talk about your business and describe their experience with you.

Share customer reviews

Sharing (positive) customer feedback is a great way to boost client loyalty. Put your customers’ opinions of your business out there for all to see.

Once again, tag the relative customer in the post; increase the chances that they’ll share the post and talk positively about your business.

Utilise trending topics

Commenting on trending topics is a great way to organically boost your reach on social media. Because people will be actively searching and talking about these topics, they’ll be more likely to see your post and interact with it. Try to avoid subjects such as politics, religion, or anything too polarising; you don’t want to alienate members of your audience.

Twitter is a great way to identify the popular topic of the hour/day - you can even see the top posts for the subject that’s trending and take inspiration from these to create your post.

Host a poll on your socials

Polls are a great way to generate organic engagement on your social media. Polls can be created around anything to do with your business. For example, a marketing company could host a poll that relates to two new logos and ask their audience which one they prefer. Not only does this provide market research, it will get them talking about your plans.

Go behind the scenes

People are intrinsically nosy and will therefore be interested in what goes on behind the scenes of your business. Bring them into your world and show them what a typical day is like for you and your company. Posting behind the scenes humanises your business, it gives your brand a personality and makes you more relatable.

It’s easy to create compelling content for your social media if you think outside the box. Just keep in mind, with any content you create, that it must always be engaging and relatable to your audience.

The Stars of a Christmas Dinner

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12 December 2024

Paul Francis

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Ah, Christmas! The day when diets are forgotten, stretchy trousers reign supreme, and the dinner table groans under the weight of a veritable feast. Let’s dive into seven of the most popular items gracing the plates of Christmas dinners across the UK. And, of course, we’ll explore the delicious variations that keep family traditions alive and well.

1. The Turkey – The Christmas Dinner Main Event

The golden, roasted turkey is the undisputed star of most Christmas dinners. Whether you opt for a whole bird, a crown, or a stuffed breast, there are countless ways to make it your own. Some families wrap it in bacon, while others inject it with a sage and butter marinade. Don’t forget the crispy skin – the ultimate chef’s treat! For those who find turkey a tad dry, brining has become a game-changer, while others might swap turkey for goose or duck to mix things up.

2. Roast Potatoes – The Crispy King

If there’s one side dish that could rival turkey’s crown, it’s roast potatoes. Crispy on the outside, fluffy on the inside, these golden beauties are a Christmas essential. Whether cooked in goose fat, olive oil, or beef dripping, they’re all about achieving that perfect crunch. Some sprinkle rosemary or thyme, while others go rogue with parmesan and garlic. And let’s be honest, everyone argues over who gets the crunchiest bits.

3. Good Gravy – The Unsung Hero

Gravy might not get the glamour shots, but it’s the glue holding the whole dinner together. Rich, meaty, and brimming with flavour, it’s the saviour of dry turkey and the perfect accompaniment for roasties. While classic turkey drippings form the base, some add a splash of sherry, redcurrant jelly, or even Marmite for a deep umami kick. Just don’t skimp – there’s nothing worse than running out of gravy halfway through.

4. Pigs in Blankets – The Snackable Side

Mini sausages wrapped in crispy bacon: could there be a more delightful duo? Pigs in blankets are often the first thing to disappear from the table. Some adventurous cooks experiment with maple-glazed bacon or add a herby twist with sage leaves tucked inside. Others elevate them to a main course by making giant versions or wrapping them in puff pastry for a festive sausage roll vibe.

5. Yorkshire Puddings – A Northern Treat Gone National

While traditionally served with roast beef, Yorkshire puddings have secured their spot at Christmas dinners everywhere. The key to perfection? A hot oven, sizzling oil, and a batter that’s whisked until your arm aches. Some families make them the size of dinner plates and use them as edible bowls for gravy. Whether big or bite-sized, they’re a showstopper.

6. Sprouts with Bacon – A Modern Revival

Brussels sprouts have had a major glow-up in recent years. Gone are the days of soggy, boiled nightmares. Today, they’re roasted, pan-fried, or even deep-fried. Adding bacon (or pancetta for the posh crowd) takes them to the next level, while chestnuts or a drizzle of honey can add a touch of sweetness. For a crunchier twist, sprinkle them with toasted cashews or almonds.

7. Stuffing – The Flavour Bomb

Stuffing comes in many guises, but the two main camps are sausage meat stuffing and sage and onion. Both have their merits! Sausage meat is rich and indulgent, often spiked with cranberries or apricots for a sweet touch. Sage and onion is lighter but packed with herby goodness. Some adventurous cooks experiment with chestnuts, apples, or even black pudding. Whatever the recipe, stuffing is a must-have.

No matter how you serve these Christmas classics, they’re sure to bring joy to your table. Just don’t forget to save room for dessert…