Jan 101 min read

Fortnite's Marketing Mastery: A Deep Dive into Gaming's Revolutionary Geniuses

Fortnite has not only revolutionised the gaming industry but has also established itself as a prime example of marketing brilliance. The masterminds behind Fortnite's success have consistently demonstrated a keen understanding of their audience, constantly innovating to keep the community engaged.

They brought back the OG season, a move that showcased the creators' awareness of player sentiments. Recognising that many players liked the nostalgic experience of the original Fortnite, the developers reintroduced the OG season for a limited 50-day period. Named the 'OG Season,' this throwback allowed players to relive the joy of the early days of Fortnite.

One of Fortnite's undeniable strengths lies in its skins and collaborations. The introduction of iconic skins such as Eminem and Miles Morales become irresistible to players, prompting many, including me, to make purchases.

Fortnite's collaboration with Lego, an unexpected move, further demonstrates the creators' innovative thinking. The Lego Fortnite game mode, similar to Minecraft but in Lego form, has become a hit among players.

Beyond skins and collaborations, Fortnite has successfully diversified its offerings to cater to different interests. The Fortnite Festival, similar to Guitar Hero, showcases the creators' ability to adapt to evolving trends. Additionally, the introduction of rocket racing appeals to fans of Rocket League, expanding the game's appeal to a wider audience.

They have skillfully tapped into the nostalgia of the OG season, leveraged high-profile collaborations to keep the game fresh, and expanded their offerings to cater to a diverse player base. The creators' ability to adapt to changing preferences and introduce innovative features solidifies their status as true marketing geniuses in the gaming industry.

The Stars of a Christmas Dinner

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12 December 2024

Paul Francis

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Ah, Christmas! The day when diets are forgotten, stretchy trousers reign supreme, and the dinner table groans under the weight of a veritable feast. Let’s dive into seven of the most popular items gracing the plates of Christmas dinners across the UK. And, of course, we’ll explore the delicious variations that keep family traditions alive and well.

1. The Turkey – The Christmas Dinner Main Event

The golden, roasted turkey is the undisputed star of most Christmas dinners. Whether you opt for a whole bird, a crown, or a stuffed breast, there are countless ways to make it your own. Some families wrap it in bacon, while others inject it with a sage and butter marinade. Don’t forget the crispy skin – the ultimate chef’s treat! For those who find turkey a tad dry, brining has become a game-changer, while others might swap turkey for goose or duck to mix things up.

2. Roast Potatoes – The Crispy King

If there’s one side dish that could rival turkey’s crown, it’s roast potatoes. Crispy on the outside, fluffy on the inside, these golden beauties are a Christmas essential. Whether cooked in goose fat, olive oil, or beef dripping, they’re all about achieving that perfect crunch. Some sprinkle rosemary or thyme, while others go rogue with parmesan and garlic. And let’s be honest, everyone argues over who gets the crunchiest bits.

3. Good Gravy – The Unsung Hero

Gravy might not get the glamour shots, but it’s the glue holding the whole dinner together. Rich, meaty, and brimming with flavour, it’s the saviour of dry turkey and the perfect accompaniment for roasties. While classic turkey drippings form the base, some add a splash of sherry, redcurrant jelly, or even Marmite for a deep umami kick. Just don’t skimp – there’s nothing worse than running out of gravy halfway through.

4. Pigs in Blankets – The Snackable Side

Mini sausages wrapped in crispy bacon: could there be a more delightful duo? Pigs in blankets are often the first thing to disappear from the table. Some adventurous cooks experiment with maple-glazed bacon or add a herby twist with sage leaves tucked inside. Others elevate them to a main course by making giant versions or wrapping them in puff pastry for a festive sausage roll vibe.

5. Yorkshire Puddings – A Northern Treat Gone National

While traditionally served with roast beef, Yorkshire puddings have secured their spot at Christmas dinners everywhere. The key to perfection? A hot oven, sizzling oil, and a batter that’s whisked until your arm aches. Some families make them the size of dinner plates and use them as edible bowls for gravy. Whether big or bite-sized, they’re a showstopper.

6. Sprouts with Bacon – A Modern Revival

Brussels sprouts have had a major glow-up in recent years. Gone are the days of soggy, boiled nightmares. Today, they’re roasted, pan-fried, or even deep-fried. Adding bacon (or pancetta for the posh crowd) takes them to the next level, while chestnuts or a drizzle of honey can add a touch of sweetness. For a crunchier twist, sprinkle them with toasted cashews or almonds.

7. Stuffing – The Flavour Bomb

Stuffing comes in many guises, but the two main camps are sausage meat stuffing and sage and onion. Both have their merits! Sausage meat is rich and indulgent, often spiked with cranberries or apricots for a sweet touch. Sage and onion is lighter but packed with herby goodness. Some adventurous cooks experiment with chestnuts, apples, or even black pudding. Whatever the recipe, stuffing is a must-have.

No matter how you serve these Christmas classics, they’re sure to bring joy to your table. Just don’t forget to save room for dessert…