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From Seaside to Studio: Is the UK Entering a New Golden Age of Holidays?
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How social media can affect users’ mental health

There’s no doubt that the internet houses its fair share of trolls and keyboard warriors—people who spout derogatory, insulting, and sometimes threatening comments to anyone they come across, safe in the knowledge that they won’t suffer any consequences.


The recent prosecution of a Singapore national will hopefully serve as a deterrent in some small part, showing that you can be found and held accountable for the words you type, if they in some way break our laws. In my opinion, this is long overdue, and more should be done to eke out these culprits, whether they’re abusing a Premiership footballer or Jackie from the next street.


Why is there so much nastiness online, when 97.5% of trolls (possibly more) wouldn’t have the nerve to say the same to a person’s face?


A light-hearted post can be shot down in flames instantly, just because someone got out of bed the wrong side. It’s like we’ve forgotten that people can have an opposing opinion and still be a good person. It’s healthy to debate different viewpoints…it doesn’t make the other person akin to an axe-murderer just because they may not agree with you. There’s little wonder that social media users, famous or not, consciously avoid their favourite platforms for a day or two every now and again, for the sake of their mental health.


Then there’s how much some people seek validation from social media. From getting up to going to bed, they post pictures of their outfit, their commute, their lunch, their face (several times over), the day’s destination…in fact, every detail of their 24-hours. Maybe I’m just showing my age, but I just don’t get it. Who cares what you’ve eaten for dinner? Do you think you’re the only one to have had a BLT sandwich that day?


How are you really written on the side of a building

It doesn’t come across as living a life everyone else can only aspire to enjoy, it comes across as someone desperate to show that he/she has got a life. But, if they truly had one, and they were fully engaged with it, they wouldn’t have the time or inclination to stop what they’re doing and take shots from hundreds of angles (that’s before the filter-adding, of course). I find this lifestyle disturbing. It says to me that social media has impacted that person’s mental health. How can it not have, when they’re more concerned with the people they know digitally than those in front of them at that very moment? To disengage from their food, their commute, the outing they’re enjoying, to take pictures for the envy of others is not healthy, it’s really not. It’s like a house of cards, the building of a life that is only simulated rather than one that’s lived.


Largely a female issue, social media can also highlight a person’s physical flaws. With so many filters and enhancements to apply at the push of a button, prolific posters can receive flak from their ‘followers’ when an unabridged photo pops up from someone else’s lens and they look just like the rest of us. We can’t hide our imperfections in real life, so why do some people feel the need to perfect themselves for social media? It’s not that I don’t get that people would want to change aspects of their appearance—without a doubt, if I won the lottery, I’d get all sorts of things ‘fixed’ about myself, but there’s no point me Photoshopping these issues online only for someone to meet me in real life and think, ‘Who the hell is that? No wonder she uses filters, look at the state of her!’ I’d just be setting myself up for a fall. Until I can (if ever) physically change those things about me I don’t like, there’s no point altering them in the virtual one. I’m not a SIMS character.


Becoming hung up on the number of likes garnered is yet another waste of time. Who cares if the friend of a friend liked your post, or someone you sat next to during your school days. Unless you see these people on a regular basis and they’re part of your inner circle, does it really matter if they click the ‘like’ button or not? And they’re people you may loosely know. Why would a like from a stranger mean any more than this?


Woman in therapy

Finally…

I know I sound disparaging to the poor souls whose lives are entrenched in their social media activity. Poor self-esteem can easily spiral, and once this false reality has you in its grip, it takes a lot to rise above it and cut it out of your consciousness. I do appreciate that; I just wish people didn’t fall for it in the first place.


It’s also a generational thing. I wasn’t brought up with the internet, it appeared in my adulthood. I know how great life can be on the user’s side of the screen, so it’s easier for me to ignore the virtual world for everything else I enjoy. For those who spend as much time on the net as they do in real life, because that’s all they’ve ever known, it’s bound to be different.


I want to grab these people who live their life through social media and show how little it actually matters, but I can’t. They need to learn that lesson for themselves—which they will, one day.

From Seaside to Studio: Is the UK Entering a New Golden Age of Holidays?

From Seaside to Studio: Is the UK Entering a New Golden Age of Holidays?

17 April 2025

Paul Francis

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With Universal Studios bringing blockbuster magic to Bedfordshire, Britain’s holiday landscape may be on the brink of a transformation. But what does this mean for our beloved seaside resorts - and what’s next for the Great British getaway?


Blackpool Tower silhouette against an orange sunset over the sea, with a pier and Ferris wheel in the background, creating a serene, warm mood.

A Hollywood Blockbuster Comes to Bedfordshire

There’s a palpable buzz in the air. Universal Studios - famed for its cinematic experiences in Florida, Hollywood, and Japan - is set to open its first-ever theme park in the UK. Landing in Bedfordshire, just an hour north of London, the project will be a game-changer not just for thrill-seekers, but for Britain’s entire domestic tourism economy.


Scheduled to open in 2031, the £multi-billion development promises immersive worlds based on James Bond, Paddington Bear, and possibly Middle-earth itself. While Harry Potter is off the table due to Warner Bros. exclusivity in nearby Leavesden, the resort will feature state-of-the-art attractions, a 500-room hotel, retail and dining districts, and a dedicated train station to ease the expected footfall.


With over 476 acres of space, it’s poised to become the largest theme park in Europe, creating more than 28,000 jobs and injecting an estimated £50 billion into the UK economy by 2055.


This isn’t just another amusement park - it’s the start of a shift in the UK’s holiday culture.


The Staycation Renaissance: A Market in Motion

Brits have always had a love-hate relationship with the staycation. But recent years, fuelled by climate anxiety, Brexit, the pandemic hangover, and now the cost-of-living crisis, have rekindled a nostalgic affection for home-grown holidays. According to ABTA, more than half of UK holidaymakers are opting for domestic trips, citing environmental concerns, affordability, and convenience.


In fact, UK holidaymakers are booking earlier than ever, with a 76% rise in early bookings for 2024. “Slowcations” are also booming - longer, more mindful breaks in places like Cornwall, Norfolk, and the Lake District. Many are even bypassing the peak summer rush and heading away in spring and autumn to find better value and quieter shores.


Seaside Resorts: Old Charm, New Challenges

As Universal’s cranes prepare to rise in Bedfordshire, the UK’s traditional holiday resorts face a fork in the road.


Brighton & Hove continues to thrive, topping Airbnb’s 2024 list for the most desirable UK staycation destinations. It’s a city that has mastered the art of reinvention - equal parts bohemian, beachy, and boutique.


Blackpool, despite years of economic struggle, still pulls in over 20 million annual visitors and contributes £1.7 billion to the local economy. With its piers, tower, and unapologetically retro charm, it holds a special place in the national psyche.


Yet not all resorts are riding the wave. Torquay, once the "Queen of the English Riviera", has struggled with declining footfall, tired infrastructure, and a high number of empty retail units. Others like Rhyl, Skegness, and Morecambe are engaged in long-term regeneration battles, hoping to reawaken their mid-century glory days.


A Tale of Two Futures?

The arrival of Universal Studios may signal a shift from nostalgia-fuelled, heritage-led tourism to blockbuster-based holidaymaking. But does this mean our seaside towns will fade into obscurity?


Not necessarily.


Instead, the smart money may lie in blending nostalgia with innovation. Towns that embrace sustainable tourism, cultural rejuvenation, and experiential travel are finding a new audience. Folkestone, for instance, is enjoying a quiet renaissance thanks to investment in its creative arts scene and the restoration of its grand hotels.


Meanwhile, holidaymakers are increasingly mixing experiences - choosing a week in the countryside or coast followed by a short break at a theme park or city destination. The UK may be small, but it’s never been more varied in what it offers.


What It All Means for the Great British Holiday

The launch of Universal Studios in the UK isn’t a threat to our seaside heritage - it’s a catalyst. This is a reminder that domestic holidays can be aspirational, high-quality, and world-class.


But if Britain is entering a new golden age of holidays, it must be inclusive. That means investment not only in blockbuster destinations like Bedfordshire, but in places like Scarborough, Margate, and Weston-super-Mare. It means creating transport links that connect cities to coasts and supporting independent businesses that give these towns their soul.


Universal may bring the stars - but the heart of the Great British Holiday still beats by the sea.



Sidebar: Top 5 UK Staycation Trends to Watch

  1. Theme Park Tourism – Expect a boom in travel tied to Universal Studios, Legoland, and Warner Bros Studio Tour.

  2. Slowcations & Wellness – Mindful travel to peaceful destinations like the Lake District or Norfolk Broads.

  3. Heritage Seaside Revival – Towns investing in regeneration, arts, and culture to attract new demographics.

  4. Eco-Conscious Travel – Low-carbon holidays, rail-based travel, and locally sourced stays.

  5. Activity Holidays – Sportcations, paddleboarding weekends, and cycling-friendly routes are on the rise.


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