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From Seaside to Studio: Is the UK Entering a New Golden Age of Holidays?
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Mummies: Curses, Tombs, and Eternal Life

There’s something inherently spooky about ancient Egypt: the pyramids, the hieroglyphs, and of course, the mummies. Wrapped up in both history and legend, mummies have been creeping their way into horror for decades. But what’s really behind these bandaged figures—and are we disturbing more than dust when we pry open those ancient tombs?


Anime version of the Mummy

Mummies on the March in Movies

In The Monster Squad (1987), the mummy doesn’t get as much screen time as his monstrous colleagues, but he's there, reminding us all why we should leave ancient tombs sealed. Of course, the real mummy mania began with Boris Karloff’s The Mummy (1932), where the slow, inevitable dread of the mummy’s curse took centre stage. Fast forward to the 1999 The Mummy film starring Brendan Fraser, and mummies became action-packed, supernatural beings bent on revenge—with just a hint of romance.


From silent horrors to modern-day reboots, mummies have shuffled their way into horror history, sometimes a bit more dusty than their fellow monsters but no less terrifying.


"Death is only the beginning." — Imhotep (Arnold Vosloo) The Mummy (1999)

The Curse of Tutankhamun and the Birth of the Mummy Legend

Unlike Frankenstein or Dracula, the mummy legend isn’t based on a specific book or a single creator. Instead, it stems from the early 20th century and the real-world discovery of King Tutankhamun’s tomb in 1922. When members of the expedition began dying under mysterious circumstances, rumours of a “curse of the pharaohs” started swirling. It wasn’t long before the image of vengeful mummies began creeping into pop culture.


While there’s no ancient mummy story on par with Dracula, authors like Arthur Conan Doyle (creator of Sherlock Holmes) and H. Rider Haggard penned stories of cursed tombs and reanimated mummies. The fascination with ancient Egypt, mixed with fears of the unknown, made the mummy a perfect candidate for the growing genre of supernatural horror.


AI Illustration of an 'Awake' Mummy

Why So Many Curses?

Mummy stories tend to revolve around curses for a reason: they play into our fear of the consequences of disturbing the dead. During the British Empire’s exploration of Egypt, there was a hunger for new archaeological finds, but it also sparked fears about tampering with ancient history. What secrets were buried in those tombs, and what might happen if we meddled with things we didn’t understand?


The fascination with eternal life and the mysteries of the afterlife were key elements, too. Mummies symbolized both the desire for immortality and the fear of what that immortality might look like—because let's be honest, 3,000 years in a tomb doesn’t exactly do wonders for your skin.


An Exotic Obsession: The Age of Exploration

In the early 1900s, British archaeologists uncovered Egypt’s hidden treasures, sparking a worldwide craze for all things pharaonic. People were obsessed with ancient Egypt’s secrets, and stories of curses, mummies, and lost treasures flourished. But it wasn’t just about adventure—it was also about the fear of the unknown. What ancient powers might we accidentally unleash by opening tombs long sealed shut?


Mummies: Wrapping It All Up

Mummies might seem slow, but their legacy is fast-moving. Whether as tragic victims of misguided archaeology or terrifying creatures bent on revenge, mummies remind us that some things are better left buried. And if you ever find yourself in a desert with a sarcophagus nearby, maybe just take a pass on opening it. You never know when an ancient king might be having a really long nap.

From Seaside to Studio: Is the UK Entering a New Golden Age of Holidays?

From Seaside to Studio: Is the UK Entering a New Golden Age of Holidays?

17 April 2025

Paul Francis

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With Universal Studios bringing blockbuster magic to Bedfordshire, Britain’s holiday landscape may be on the brink of a transformation. But what does this mean for our beloved seaside resorts - and what’s next for the Great British getaway?


Blackpool Tower silhouette against an orange sunset over the sea, with a pier and Ferris wheel in the background, creating a serene, warm mood.

A Hollywood Blockbuster Comes to Bedfordshire

There’s a palpable buzz in the air. Universal Studios - famed for its cinematic experiences in Florida, Hollywood, and Japan - is set to open its first-ever theme park in the UK. Landing in Bedfordshire, just an hour north of London, the project will be a game-changer not just for thrill-seekers, but for Britain’s entire domestic tourism economy.


Scheduled to open in 2031, the £multi-billion development promises immersive worlds based on James Bond, Paddington Bear, and possibly Middle-earth itself. While Harry Potter is off the table due to Warner Bros. exclusivity in nearby Leavesden, the resort will feature state-of-the-art attractions, a 500-room hotel, retail and dining districts, and a dedicated train station to ease the expected footfall.


With over 476 acres of space, it’s poised to become the largest theme park in Europe, creating more than 28,000 jobs and injecting an estimated £50 billion into the UK economy by 2055.


This isn’t just another amusement park - it’s the start of a shift in the UK’s holiday culture.


The Staycation Renaissance: A Market in Motion

Brits have always had a love-hate relationship with the staycation. But recent years, fuelled by climate anxiety, Brexit, the pandemic hangover, and now the cost-of-living crisis, have rekindled a nostalgic affection for home-grown holidays. According to ABTA, more than half of UK holidaymakers are opting for domestic trips, citing environmental concerns, affordability, and convenience.


In fact, UK holidaymakers are booking earlier than ever, with a 76% rise in early bookings for 2024. “Slowcations” are also booming - longer, more mindful breaks in places like Cornwall, Norfolk, and the Lake District. Many are even bypassing the peak summer rush and heading away in spring and autumn to find better value and quieter shores.


Seaside Resorts: Old Charm, New Challenges

As Universal’s cranes prepare to rise in Bedfordshire, the UK’s traditional holiday resorts face a fork in the road.


Brighton & Hove continues to thrive, topping Airbnb’s 2024 list for the most desirable UK staycation destinations. It’s a city that has mastered the art of reinvention - equal parts bohemian, beachy, and boutique.


Blackpool, despite years of economic struggle, still pulls in over 20 million annual visitors and contributes £1.7 billion to the local economy. With its piers, tower, and unapologetically retro charm, it holds a special place in the national psyche.


Yet not all resorts are riding the wave. Torquay, once the "Queen of the English Riviera", has struggled with declining footfall, tired infrastructure, and a high number of empty retail units. Others like Rhyl, Skegness, and Morecambe are engaged in long-term regeneration battles, hoping to reawaken their mid-century glory days.


A Tale of Two Futures?

The arrival of Universal Studios may signal a shift from nostalgia-fuelled, heritage-led tourism to blockbuster-based holidaymaking. But does this mean our seaside towns will fade into obscurity?


Not necessarily.


Instead, the smart money may lie in blending nostalgia with innovation. Towns that embrace sustainable tourism, cultural rejuvenation, and experiential travel are finding a new audience. Folkestone, for instance, is enjoying a quiet renaissance thanks to investment in its creative arts scene and the restoration of its grand hotels.


Meanwhile, holidaymakers are increasingly mixing experiences - choosing a week in the countryside or coast followed by a short break at a theme park or city destination. The UK may be small, but it’s never been more varied in what it offers.


What It All Means for the Great British Holiday

The launch of Universal Studios in the UK isn’t a threat to our seaside heritage - it’s a catalyst. This is a reminder that domestic holidays can be aspirational, high-quality, and world-class.


But if Britain is entering a new golden age of holidays, it must be inclusive. That means investment not only in blockbuster destinations like Bedfordshire, but in places like Scarborough, Margate, and Weston-super-Mare. It means creating transport links that connect cities to coasts and supporting independent businesses that give these towns their soul.


Universal may bring the stars - but the heart of the Great British Holiday still beats by the sea.



Sidebar: Top 5 UK Staycation Trends to Watch

  1. Theme Park Tourism – Expect a boom in travel tied to Universal Studios, Legoland, and Warner Bros Studio Tour.

  2. Slowcations & Wellness – Mindful travel to peaceful destinations like the Lake District or Norfolk Broads.

  3. Heritage Seaside Revival – Towns investing in regeneration, arts, and culture to attract new demographics.

  4. Eco-Conscious Travel – Low-carbon holidays, rail-based travel, and locally sourced stays.

  5. Activity Holidays – Sportcations, paddleboarding weekends, and cycling-friendly routes are on the rise.


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