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A Look Back at the Most Iconic British TV Adverts of the 2000s
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Remember, Remember the 5th of November: The Legacy of Guy Fawkes

Writer: Paul FrancisPaul Francis

As November 5th draws near, Britain prepares for Bonfire Night – an evening dedicated to one of the most infamous figures in British history: Guy Fawkes. Each year, cities and towns across the UK light up the night with bonfires and fireworks, celebrating a strange, centuries-old ritual that is at once a mark of rebellion, caution, and celebration.


Who Was Guy Fawkes?

Illustration of Guy Fawkes

Guy Fawkes was born in York in 1570, growing up in a deeply religious era marked by intense tensions between Catholics and Protestants. As a young adult, Fawkes became a committed Catholic and eventually traveled to Spain, fighting with the Spanish army to aid Catholic causes against Protestant forces in Europe. But when he returned to England in 1604, his loyalties led him into darker pursuits. Alongside a group of Catholic rebels, he devised a plan that, if successful, would have altered British history forever.


The Gunpowder Plot: A Conspiracy for the Ages

Fawkes’s story is tied to one of the boldest conspiracies in British history: the Gunpowder Plot of 1605. Led by Robert Catesby, this plan aimed to assassinate King James I and members of Parliament by placing explosives beneath the House of Lords. The goal? To eliminate the Protestant monarchy and replace it with Catholic rule. Fawkes’s military experience and commitment to the cause made him a natural choice to guard and ultimately ignite the gunpowder.


The plot, however, was foiled on the eve of November 5. An anonymous letter tipped off the authorities, who conducted a search and found Fawkes guarding thirty-six barrels of gunpowder in the cellars beneath Parliament. Fawkes, armed with matches and a pocketful of grim resolve, was arrested and later interrogated. Despite his defiance, he ultimately confessed to his role in the plot and, along with his fellow conspirators, was sentenced to death for high treason.


Why We Celebrate November 5th

In the aftermath, Parliament declared November 5th a national day of thanksgiving. Bonfires were lit across the country to celebrate the survival of King James I and the failure of the Gunpowder Plot. This annual event, now known as Bonfire Night or Guy Fawkes Night, was observed with increasing vigor over the centuries, sometimes even as a symbol of anti-establishment sentiment.


Illustration of a Modern Guy Fawkes

Today, Bonfire Night is marked by fireworks, sparklers, and the burning of effigies – often called “Guys” – in honour (or ridicule) of Guy Fawkes. These effigies have come to represent more than just Fawkes himself, symbolizing defiance against oppression and the spirit of protest. The rhyme associated with the night – “Remember, remember, the Fifth of November” – reminds us of the power of ideas, even those that run counter to the norm.


Guy Fawkes: Symbol of Rebellion or a Cautionary Tale?

Guy Fawkes has become more than just a historical figure; he’s a cultural icon. His legacy, fueled by modern adaptations like the graphic novel and film V for Vendetta, has led some to see him as a symbol of defiance against unjust authority. The famous “Guy Fawkes mask” has been adopted by activist groups worldwide, most notably by the hacktivist group Anonymous, as an emblem of resistance.


But Guy Fawkes Night also serves as a cautionary tale – a reminder of the consequences of extreme actions taken in the name of belief. While he is celebrated for his daring, it’s also worth reflecting on the tumultuous religious and political landscape that fuelled his motives.


A Unique Tradition in the Modern Age

Bonfire Night is a British tradition that has withstood the test of time, evolving from a sombre observance of national survival to a night of community celebration and family fun. This November 5th, as we gather around bonfires, watch firework displays, and perhaps even indulge in a hot drink on a chilly night, we honour a centuries-old story. Whether you view Guy Fawkes as a hero, a villain, or something in between, his legacy continues to burn brightly – a spark that refuses to fade in British memory.


Remember, remember, the Fifth of November – and all that it stands for in the UK’s rich tapestry of history.

A Look Back at the Most Iconic British TV Adverts of the 2000s

A Look Back at the Most Iconic British TV Adverts of the 2000s

13 March 2025

Connor Banks

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The 2000s, a time when TV adverts weren’t just interruptions but mini masterpieces that we actually enjoyed watching. Some made us laugh, some amazed us with their sheer creativity, and others embedded themselves so deeply into British culture that they’re still quoted today.

Let’s take a trip down memory lane and relive some of the most iconic British TV adverts from the 2000s, the ones that weren’t just commercials, but cultural moments.


1. Cadbury’s "Gorilla" (2007)

Who knew that an advert about a drumming gorilla would go down in history? In 2007, Cadbury released a commercial featuring a hyper-realistic gorilla, emotionally preparing himself before launching into Phil Collins’ legendary drum solo from In the Air Tonight.

Why it’s iconic:

Completely unexpected—it had nothing to do with chocolate but everything to do with pure joy.

Perfect soundtrack choice—the slow build-up and release mirrored the satisfaction of indulging in a Dairy Milk bar.

Instant viral success—this was one of the first UK adverts to truly explode online, becoming a cultural phenomenon.

Legacy:

The Gorilla advert proved that advertising didn’t have to be about product-pushing—it could be pure entertainment. It revived Cadbury’s brand and sparked a new wave of creative, surrealist advertising.


2. John Smith’s "No Nonsense" (2000s)

Few adverts in the 2000s captured British humour better than John Smith’s No Nonsense campaign, starring Peter Kay. These adverts were simple, blunt, and brilliantly funny, reinforcing the idea that John Smith’s was a beer for proper blokes, not for fancy nonsense.

Why it’s iconic:

Peter Kay’s everyman comedy—his deadpan humour made these ads stand out.

Catchphrases like "Ave It!" became legendary in football culture.

Relatable British humour—whether it was belly-flopping at a diving competition or smashing a school sports day race, these ads reflected everyday life with a twist.

Legacy:

The No Nonsense campaign made Peter Kay a national treasure and helped cement John Smith’s as the beer of choice for the no-fuss, down-to-earth drinker. Even today, people still shout "Ave It!" on the football pitch.


3. Compare the Meerkat (2009)

"Simples!" If you didn’t say that at least once in the late 2000s, were you even watching TV? What started as a simple insurance comparison site advert became a cultural phenomenon, thanks to a posh, Russian-accented meerkat named Aleksandr Orlov.

Why it’s iconic:

Aleksandr Orlov was an instant star—his snooty but lovable personality made him a household name.

Brilliantly absurd premise—people were mistaking CompareTheMarket.com for CompareTheMeerkat.com, so Aleksandr had to set the record straight.

"Simples!" became a national catchphrase, used by everyone from schoolkids to office workers.

Legacy:

Aleksandr became more famous than the actual company, leading to merchandise, books, spin-offs, and a continued advertising run into the 2020s. The success of the campaign skyrocketed CompareTheMarket.com’s business, proving how powerful a well-executed character can be.


4. Guinness "Surfer" (1999, but huge in the 2000s)

Even though it debuted in 1999, the Guinness Surfer ad remained one of the most talked-about and re-aired commercials throughout the 2000s. A black-and-white cinematic masterpiece, it followed a group of surfers waiting for the perfect wave—only for the waves to turn into giant, galloping white horses.

Why it’s iconic:

Stunning visuals—the white horses bursting through the waves looked mythical and otherworldly.

Powerful narration—with the unforgettable opening line:


"He waits. That’s what he does."


Perfect brand message—just like a slow-poured pint of Guinness, good things come to those who wait.

Legacy:

This advert defined Guinness advertising for years to come. It won numerous awards and is still voted one of the greatest ads of all time.


5. Tango - "You’ve Been Tango’d" (2000s)

Loud, chaotic, and slightly violent—Tango adverts in the 2000s were as bold as the drink itself. The most infamous one? The "Tango Slap", where an orange-painted man ran up to an unsuspecting drinker and slapped them across the face.

Why it’s iconic:

Outrageously funny—it was so ridiculous that people actually copied it.

So controversial it got banned—after kids started recreating the slap in schools, the ad had to be toned down.

Tango’s branding became instantly recognisable—the phrase "You’ve been Tango’d" became part of British pop culture.

Legacy:

While the original slap ad was banned, the "No Nonsense" spirit of Tango continued with new variations, including sumo wrestlers and explosive reactions.


6. Walkers Crisps – Gary Lineker (2000s)

For nearly three decades, Gary Lineker has been the face of Walkers Crisps, and in the 2000s, the adverts perfected the formula—Lineker trying to steal crisps and getting his comeuppance.

Why it’s iconic:

A consistent and lovable campaign—people expected Lineker to appear in every new Walkers ad.

Brilliantly simple humour—whether he was getting outsmarted by kids or fighting over a packet, the ads always entertained.

Memorable catchphrases—especially "No More Mr. Nice Guy."

Legacy:

The Walkers & Lineker partnership is one of the longest-running brand collaborations ever, helping Walkers remain the UK’s top crisp brand.



The 2000s were a golden era for British TV adverts. These weren’t just ads—they were pop culture moments that stuck with us, made us laugh, and sometimes even inspired us. Whether it was a drumming gorilla, a mischievous Lineker, or a Russian meerkat, these ads weren’t just selling products—they were shaping our collective nostalgia.

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