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Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet
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The Cost of Watching the Premier League in the UK

Writer: Gregory DevineGregory Devine

A long shot of a Football Stadium

If there’s one thing Britain does well, it's sport. Most of the world's most popular sports were created in Britain. We have such a rich sporting history that we really should be proud of yet watching sport is so expensive. I’m not just talking about going to the stadium but also watching on the TV.


Premier league football logo.

The Premier League is the world's best domestic football league. The standard is out of this world. Even smaller teams like Luton Town have some brilliant players and have more than held themselves in the league. But watching the Premier League is far too expensive. Football was always a game for the working class yet they’re being priced out of watching their team whether that be in person or at home. To legally watch Premier League football at home you’d need not one but two broadcast packages. Most of the games are on Sky Sports but some are also on TNT Sport (previously known as BT Sport). Sky Sports starts at £37 per month, a truly ridiculous amount of money. The price of TNT Sport depends. If you have BT Broadband it's £18 per month on top of your package for everyone else it's usually £29.99 but Sky and Virgin can change the price should they wish. That means you’d be paying essentially £67 to legally watch the premier league games available in the UK. There’s also the odd Amazon Prime week where all midweek fixtures are shown on Amazon instead, that’s another £8.99pm to factor in.


That price shows no value for money and really does “take the mickey” out of UK football fans. For that amount of money, you’d at minimum expect to be able to watch every game but that’s not the case. When football was first being televised fans and clubs were sceptical. There were worries it would cause attendance at games to drop. A law was passed to counteract the potential of falling attendance due to televised games. Any game on a Saturday that kicks off at 3 pm cannot be shown legally in the UK. Other countries can watch the game, however, through whichever broadcaster provides it in that country.


There’s no wonder so many people turn to illegally streaming Premier League football. The “dodgy” fire stick has become a very common occurrence. Whilst I don’t own one myself I do know plenty of people that do. When you can pay the same amount for a yearly subscription on these cracked fire sticks as you would do monthly to do it legally then why would you spend so much extra money? Whilst illegally streaming games is definitely against the law there is another way to watch the Premier League that is more of a grey area than against the law. Other countries' streaming services offer prices that are much better value for money.


Peacock streaming service logo

Over in the US the streaming service ‘Peacock’ shows most premier league games. At around $6 a month, this is a very cheap streaming service, especially when compared to other platforms like Netflix. Whilst you can’t buy a peacock subscription in the UK there is a way to legally purchase Peacock. You can use a VPN (virtual private network) to make your device believe it's in a different country. Should you set your VPN to the US then you’ll be able to subscribe to Peacock and watch more premier league games than you would be able to by spending the full £67 on Sky Sports and TNT Sports. This isn’t against the law. VPNs are legal and many cyber security experts would tell you to purchase one regardless of using it to watch sports but more for online security.


There are talks the premier league may eventually move away from traditional cable operators like Sky and create its own streaming platform. With the extraordinary prices Sky and TNT charge UK customers, this really needs to happen sooner rather than later. Whilst the premier league is a fantastic, modern and innovative league, its TV broadcasters are the opposite, providing the bare minimum for as much money as possible. It doesn’t suit football. This is supposed to be a working class sport yet fans are priced out of not only the stadium but also watching it at home.

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

Google's £32 Billion Bet on Cloud Security: What Wiz Means for the Future of Alphabet

19 March 2025

Connor Banks

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In a landmark move, Alphabet, Google’s parent company, has announced its largest acquisition to date: a £32 billion all-cash deal to purchase Wiz, a fast-growing cloud security start-up. This strategic acquisition not only highlights the increasing importance of cybersecurity in the AI era but also signals Google’s ambition to challenge Amazon Web Services (AWS) and Microsoft Azure in the multi-billion-pound cloud computing market.


A Strategic Play for Cybersecurity Dominance

Wiz, founded in 2020 by cybersecurity veterans, has rapidly ascended as a key player in cloud security. The company specialises in providing tools that help organisations detect and mitigate security risks across major cloud platforms—including AWS, Microsoft Azure, and Google Cloud. Wiz’s emphasis on a multi-cloud approach has made it particularly attractive in a world where enterprises often rely on multiple cloud providers.

By acquiring Wiz, Google is making a bold statement: Security is now a top priority in its cloud strategy. This comes at a time when cybersecurity threats are escalating and businesses demand more robust protection against breaches, ransomware, and AI-driven attacks.


Why Google Needs Wiz

Despite being a tech giant, Google Cloud remains the third-largest cloud provider, trailing behind AWS and Microsoft Azure. While Google has made significant strides in AI and data analytics, it has struggled to gain an edge in cloud security—a crucial factor for enterprise clients.

  • Enhanced Security Portfolio: Wiz’s platform will strengthen Google Cloud’s security offerings, making it more competitive against Microsoft, which has invested heavily in security solutions.

  • Multi-Cloud Expansion: Unlike some past Google acquisitions that were integrated exclusively into Google’s ecosystem, Wiz will continue to support AWS and Azure, helping Google maintain a presence in rival platforms.

  • AI-Driven Security Solutions: With Google at the forefront of AI, Wiz’s security capabilities can be enhanced using AI-powered threat detection and automation, setting a new industry standard.


Regulatory & Competitive Challenges

However, this deal is not without challenges. Given the £32 billion price tag, Alphabet will face scrutiny from regulators in the UK, the US, and Europe, who may investigate the acquisition for potential anti-competitive concerns. Additionally, the move is expected to intensify competition with Microsoft and Amazon, both of whom have also been ramping up their cybersecurity investments.

While Wiz’s commitment to multi-cloud compatibility is a selling point, there is always the risk that competitors could respond aggressively, either by developing competing technologies or challenging the acquisition on regulatory grounds.


What This Means for the Future of Google

Alphabet’s bet on Wiz highlights a broader shift in Google’s business strategy:

  • Cybersecurity is no longer an afterthought—it’s a centrepiece of cloud innovation.

  • Google Cloud is evolving into a true enterprise powerhouse, aiming to take market share from AWS and Microsoft.

  • AI and security will increasingly converge, with Google leading the charge in developing AI-driven security solutions.

With the deal expected to close in 2026, all eyes will be on how Google integrates Wiz’s platform and whether this move will finally tip the balance in the cloud computing wars.


Conclusion

Google’s acquisition of Wiz is more than just a big-ticket purchase—it’s a strategic shift that underscores the growing role of security, AI, and multi-cloud infrastructure in the future of cloud computing. Whether this gamble pays off will depend on how well Google can execute its vision and convince enterprise customers that it is the safest and smartest choice for their cloud needs.


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