Oct 21, 20243 min read

The McRib Returns to the UK After Nearly a Decade

The McRib officially made its long-awaited return to British McDonald's menus on October 16, 2024, after a hiatus of almost 10 years. Last seen in the UK from December 31, 2014, to February 3, 2015, its return has generated excitement, driven by a savvy marketing campaign that teased fans with email and app notification "glitches". Fans familiar with the iconic sandwich, and newcomers alike, eagerly anticipated trying it once again after 504 weeks.

The McRib: A Look at the Ingredients

The McRib is famous for its boneless pork patty, which is moulded to resemble ribs. The sandwich is completed with a tangy barbecue sauce, onions, pickles, and a soft, elongated bun. Its availability is always limited, which has only enhanced its cult-like following. However, many fans often find the sandwich's fleeting presence more exciting than its taste.

A Brief History of the McRib

The McRib was first introduced in 1981 but was removed from menus shortly after due to underwhelming sales. Despite this, its unique shape and the appeal of its smoky sauce led to numerous re-releases over the decades, gaining momentum in various countries, including the US and the UK.

The McRib first made its UK debut in the 1980s and has since seen sporadic returns. Its previous UK re-releases occurred in 2010 and again in late 2014, when it stayed on the menu for a brief stint. This time, its return has been widely publicized, and while nostalgia plays a key role in its appeal, it has also raised questions about whether the sandwich has kept up with modern tastes.

The UK Marketing Campaign

Ahead of its 2024 release, McDonald's UK launched a playful marketing strategy that sparked curiosity among its customers. An accidental email and app glitch hinted at the McRib's reappearance, fueling excitement long before its official launch. This clever approach built momentum as fans eagerly awaited the sandwich, reinforcing the power of nostalgia in marketing

My McRib order with cheese bites at McDonalds

My McRib Experience

Despite the hype, my first taste of the McRib was a disappointment. It arrived in a sturdy cardboard box, giving off a faint aroma of pork. However, the sandwich itself was underwhelming. The bread was incredibly soft, similar to the roll used in the McDonald's Breakfast Bacon Roll, and the patty was just as soft, lacking any structure. When I picked it up, it nearly fell apart in my hands. The meat was bland, as though it hadn't been seasoned at all, and the barbecue sauce was too mild, with no noticeable smokiness or kick. It felt like the sandwich had missed out on the signature BBQ flavours that should define it.

While the onions and pickles added some texture, the overall experience was lacklustre. If the patty had been cooked longer or the sauce packed a more intense flavour, perhaps it could have been a more enjoyable sandwich. In its current state, I would give it a 3 out of 10. Compared to the Philly Cheese Stack, which felt rich and gourmet, the McRib just didn’t live up to expectations.

Another Review from Our Team

Another one of our employees also tried the McRib and shared their experience:

"Honestly, the hype and the idea behind the McRib are more exciting than the actual sandwich itself. There’s hardly any flavor to it, and while it does come with toppings, they are used quite sparingly. I liked the sauce since it was a more unique BBQ sauce, but it's not enough to carry the rest of a mediocre, under-seasoned burger. I’d give it a 3 out of 10 as well."

It seems that while the McRib holds a place in fast-food nostalgia, its recent reappearance in the UK hasn't met the high expectations set by fans over the years. Whether you love it or hate it, the McRib remains a polarizing menu item that invites both criticism and adoration with every limited-time release.

January Trends: New Year, New Habits

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16 January 2025

Paul Francis

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January is a month of fresh starts, big plans, and lofty ambitions. After the indulgence of December’s festive season, people around the world embrace January as a time for reinvention, setting new goals, and trying out popular trends. Whether it’s about health, finances, personal growth, or community involvement, January is brimming with activities to shake off the winter blues and kickstart the year.

Here’s a look at some of the most popular trends people dive into during the first month of the year.

1. Veganuary: Going Plant-Based for a Month

Veganuary encourages people to try a vegan lifestyle throughout January. The movement has gained traction in recent years, inviting participants to adopt a plant-based diet and avoid all animal products, including meat, dairy, and eggs.

For some, it’s about ethical considerations for animals. For others, it’s an environmental decision or a chance to improve their health. With more vegan options in supermarkets and restaurants than ever, January has become a prime time to explore this plant-based trend.

Pro Tip: If you’re curious but not ready to go all-in, try "Meatless Mondays" or explore plant-based versions of your favourite dishes.

2. Dry January: A Break from Booze

After the revelry of the holiday season, Dry January offers a chance to take a break from alcohol. The challenge isn’t just about abstaining but also about reflecting on drinking habits and exploring sobriety’s physical and mental benefits.

Many participants report improved sleep, better focus, and weight loss after a month without alcohol. It’s also an excellent opportunity to explore the growing world of non-alcoholic drinks, from mocktails to alcohol-free wines.

Fun Fact: Non-alcoholic drink sales spike in January, with more brands innovating delicious alcohol-free options.

3. New Year’s Resolutions: The Classic Goal-Setting Ritual

No January trend list is complete without mentioning New Year’s resolutions. From getting fit to learning a new skill, millions of people commit to self-improvement at the start of the year.

Common resolutions include:

Joining a gym or starting a fitness program.
Eating healthier or starting a new diet.
Saving money or tackling debt.
Picking up hobbies like painting, cooking, or coding.

Reality Check: Studies suggest most resolutions fizzle out by February. Small, actionable goals tend to be more sustainable than sweeping changes.

4. The 10,000 Steps Challenge

Fitness is a top priority in January, and walking challenges like hitting 10,000 steps a day have become wildly popular. Whether it’s for weight loss, cardiovascular health, or just clearing the mind, walking is an accessible activity that many embrace during the colder months.

Tip for Beginners: If 10,000 steps feels overwhelming, start small—5,000 steps daily can still make a significant difference.

5. Financial Clean-Up: No-Spend January

After December’s holiday splurges, many people use January to reign in their spending. A “No-Spend Challenge” is a growing trend where participants commit to only essential purchases for the month.

This minimalist approach helps reset financial habits, build savings, and encourage mindful consumption. Apps and planners are often used to track progress and identify areas to cut back.

Money-Saving Tip: Meal prepping and cutting back on takeaway coffee are common starting points for budget-conscious Januarys.

6. Mindfulness and Mental Health Focus

For some, January isn’t about physical challenges but mental clarity. Mindfulness practices like meditation, journaling, and gratitude exercises see a surge in popularity as people seek to start the year with a calmer mind.

Apps like Headspace and Calm see their highest downloads in January as users set intentions to prioritize mental health.

7. Decluttering: The “New Year, New Space” Movement

There’s something about starting the year with a clean slate—literally. Decluttering trends inspired by the likes of Marie Kondo or the “Swedish Death Cleaning” method encourage people to purge their homes of unnecessary belongings.

Many take this as an opportunity to donate unused items to charity, making the process as rewarding as it is practical.

8. Joining Community Challenges

January also sees people getting involved in community-focused activities. From volunteering to neighborhood fitness groups, the month is about connecting with others while working on personal goals.

Popular initiatives include charity runs, book clubs, and skill-sharing events. Social media hashtags like #NewYearNewMe help connect like-minded individuals worldwide.

9. Self-Education and Skill Development

Many people take advantage of the quieter January period to pick up a new skill. Online courses, language apps, and educational platforms experience a boom as people commit to expanding their knowledge.

Learning goals might include mastering a new instrument, taking up baking, or even delving into professional certification.

10. The Winter Wellness Movement

Finally, winter wellness trends like cold water therapy, infrared saunas, and vitamin D supplementation became popular in January. These practices aim to combat seasonal affective disorder (SAD) and keep energy levels high during the darker months.

Did You Know? Cold showers have been linked to increased circulation, improved mood, and even better immune response.

Final Thoughts: Embracing January Trends

January is a time of transformation, whether you’re adopting a new habit, exploring a challenge, or simply setting intentions for the year ahead. While not every trend will stick, the month offers a unique opportunity to reflect on what matters most and take steps—big or small—toward a better year.

The key to navigating January trends is to pick ones that resonate with your values and goals. Whether you’re giving up meat, ditching alcohol, or simply clearing out a junk drawer, every little effort counts toward making the new year brighter.

Here’s to a January full of meaningful starts!