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Two Reasons Why Businesses Are Losing Their Leads

Two Reasons Why Businesses Are Losing Their Leads

22 January 2026

Toby Patrick

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The first thing a business owner will look at if they are not converting their leads is the marketing; however, that is not always the case. Marketing can often generate leads, but when it comes to the sales team, these leads can either be missed or not converted. 


A woman in a headset writes in a notebook at a desk. A whiteboard with sales figures is behind her, and colorful folders are on shelves.

The sales team is under immense pressure, no matter the environment. They can face dozens of sales calls per day, and some of the conversations can be easily forgotten or even lost further down the line. Other calls can be postponed until the next day, which can then be forgotten as well. This means that the customer could potentially go elsewhere, simply because they have been waiting some time for you to get back to them. 


Poor Follow-Up Process

It's all well and good getting the lead, but there always has to be a follow-up. Follow-ups are what qualify the sale and get them on board. They are clearly interested because they have enquired through your call handling services. The only reason they didn’t go through with what you offered is due to some reservations. Going back to them at a later date may be the perfect time when they are interested. 


There are multiple ways you can do your follow-up, such as a CRM system, automated emails, and reminders for follow-up calls. It would also be good to personalise these follow-up calls, as this creates more opportunity for a conversion. An automated email might not be able to get this message across. 


Lacks Personalised Communication

Personalisation is something else that is very important. The world is now very reliant on automated communication. Since the introduction of AI, this has got even worse. That is why personalising your communication is what makes it more effective. Even businesses are using AI for interviews, never mind dealing with their sales calls. 


What you need to do is put yourself in the shoes of your client because we are certain you have been them in many scenarios. When you receive hundreds of automated emails, you probably don’t look at them or read them, and therefore, it is a lost cause. The leads that you have are no different. 


These leads will no doubt be bombarded with information, and if your communication doesn’t resonate with their specific needs and interests, they will likely forget about you. 


When you are personalising the follow-up, you need to really connect with them. We don’t mean just the name. It is also about understanding why they have enquired with your business, understanding their challenges and what they wish to achieve. 


At some point, you need to get to know them on a deeper level, so make sure you ask them the questions you need to help personalise your follow-up calls/emails. 


Summary

Losing leads is one of the biggest issues that a business can have. This is why a company should look to perfect their personalisation, especially with its follow-up calls. There are many reasons why a business could lose a lead, but these are two of the most common for many companies.


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What is a skeuomorph

  • Writer: Gregory Devine
    Gregory Devine
  • Nov 14, 2024
  • 3 min read

When you go to save a document on Word, which button do you press? There are many ways to do it but chances are you select the floppy disk in the top corner of the screen. Ever consider that this is a little odd? Floppy disks have been obsolete for years now, yet we instinctively know that this is the save button.


3d save icon

This is called a skeuomorph—it’s when something new takes on the appearance of what it has replaced. Once you start looking, you’ll realise they’re everywhere.


Open up your smartphone. When you want to make a phone call, you tap on the app that looks like an old fashioned telephone receiver. When you go to send an email, you tap the app with a letter on it. Despite emails being fully digital and them not looking remotely similar to a physical letter, we still know this app’s function and what it replaced.


Various Icons that are Skeuomorph

Skeuomorphs aren’t always physical, they can also be a sound. If you click on your smartphone’s camera app (which looks like a physical camera,) to take a photo, you may notice a shutter sound when you click the button, despite your phone’s camera having no physical shutter to open and close. Real cameras make this noise. However, it’s useful to have some sort of signal that your phone has captured an image. Otherwise, you’d just have to guess that the phone’s camera app worked, which, if you’re taking a posed picture (especially of a large group of people) or you wish to capture a specific moment in time, isn’t very helpful!


The term skeuomorph was coined by archaeologist H. Colley March in 1889, after he noticed that some ancient artefacts retained the design features of older, similar objects, even if these were no longer necessary. Take a look at classical architecture, such as Greek temples—these structures were once built of wood. When building with wood you, of course, need wooden beams. When building with stone, these beams aren’t necessary, yet they’re still incorporated in the stone’s design. Not only is this a homage to the previous way of doing things, it’s also aesthetically pleasing.


Skeuomorphs are a feature of electric cars. These vehicles don’t require cooling vents nor a grill at the front, yet most electric cars still incorporate these in their designs. We’re so used to seeing combustion engine cars with these features that it looks odd to remove them.


There’s no reason for digital keyboards to make a sound when you type, yet, because they represent laptop keyboards and even typewriters (which were really quite noisy), our brains expect a sound to be there. This gives us the illusion that we’re still using a physical keyboard, despite it being on a screen.


a back lit PC keyboard

The notes section in our phones doesn’t need to look like lined paper or a sticky note. The lock screen doesn’t need to make the sound of a padlock, but most do. All these things help us locate and understand them quicker because they bear a direct reference to their previous iteration.


The trend is changing though. We’re moving away from skeuomorphism and instead opting for more minimalist design. The original versions of iOS (the iPhone’s operating system) were incredibly skeuomorphic but newer versions have opted for a simpler appearance. We’re now aware of how to use smartphones, so the need for things to look familiar isn’t as strong.


The Instagram logo used to be that of a Polaroid camera, which captured and printed images instantly; now, the logo is a much simpler representation of a Polaroid—to the point where, if you didn’t know what the logo used to be, you probably wouldn’t guess. Either way, it’s still clear that it represents Instagram.


Skeuomorphs divide opinion…for instance, is there still a need for this kind of design style, or should digital design move on and find its own innovations? Many people haven’t even used the objects skeuomorphs represent, so is there any point to them? Personally, I quite like them, but that might be because I’m not a huge fan of the new super-simplistic designs everyone seems to be using.

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