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Second-Hand Christmas: Why Pre-Loved Gifting Is Having a Moment

Second-Hand Christmas: Why Pre-Loved Gifting Is Having a Moment

24 December 2025

Paul Francis

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For a long time, second-hand gifts carried an unfair stigma. They were seen as a last resort rather than a deliberate choice. That perception is changing, and Christmas is becoming one of the clearest places where it shows.


Brightly wrapped gifts with red and gold patterns, topped with purple bows, surrounded by colorful ornaments and tinsel. Festive mood.

More people are embracing pre-loved gifting, not because they have to, but because they want to.


Why attitudes are shifting

Several factors have converged to change how people view second-hand gifts.

Cost-of-living pressures have made value more important. Environmental concerns have highlighted the impact of overproduction. Online platforms have made sourcing quality second-hand items easier than ever.


At the same time, cultural values are shifting away from newness as the default marker of worth.


The appeal of character and uniqueness

Second-hand gifts often feel more personal. They have history, texture, and individuality.

Books with previous owners’ notes, vintage clothing, restored furniture, records, collectables, and handmade items all carry a sense of story that mass-produced goods lack.


For many recipients, that story becomes part of the gift.


Sustainability without sacrifice

Second-hand gifting reduces waste, but it does not require sacrificing quality or thoughtfulness.


Well-chosen pre-loved items often last longer than fast-produced alternatives. They also avoid contributing to excess packaging, returns, and landfill.


For people who care about sustainability, second-hand gifts align values with action.


Brown and beige gift boxes with red and white twine, decorated with stars, swirls, and polka dots. Festive and neatly arranged.

How platforms changed the game

Online marketplaces, charity shops with digital storefronts, and curated resale platforms have made second-hand shopping more accessible and socially accepted.


You no longer need to rummage through racks to find something worthwhile. Search tools, filters, and specialist sellers have transformed the experience.


This ease has removed one of the biggest barriers to second-hand gifting.


Navigating the social side of pre-loved presents

Honesty helps. Many people now openly say when a gift is second-hand, framing it as a choice rather than an apology.


Context matters. A vintage watch, a rare book, or a restored item carries a clear intention. Presentation also plays a role. Careful wrapping and a short note about why you chose the item can make all the difference.


When second-hand makes the most sense

Pre-loved gifting works particularly well for:

  • books and music

  • clothing and accessories

  • homeware and decor

  • children’s toys

  • collectables and hobbies


In these categories, condition and character often matter more than novelty.


Second-hand Christmas is not about lowering standards. It is about redefining them.

A meaningful gift is not defined by when it was made, but by why it was chosen. As more people realise this, pre-loved gifting feels less like a compromise and more like a statement.

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What is a skeuomorph

  • Writer: Gregory Devine
    Gregory Devine
  • Nov 14, 2024
  • 3 min read

When you go to save a document on Word, which button do you press? There are many ways to do it but chances are you select the floppy disk in the top corner of the screen. Ever consider that this is a little odd? Floppy disks have been obsolete for years now, yet we instinctively know that this is the save button.


3d save icon

This is called a skeuomorph—it’s when something new takes on the appearance of what it has replaced. Once you start looking, you’ll realise they’re everywhere.


Open up your smartphone. When you want to make a phone call, you tap on the app that looks like an old fashioned telephone receiver. When you go to send an email, you tap the app with a letter on it. Despite emails being fully digital and them not looking remotely similar to a physical letter, we still know this app’s function and what it replaced.


Various Icons that are Skeuomorph

Skeuomorphs aren’t always physical, they can also be a sound. If you click on your smartphone’s camera app (which looks like a physical camera,) to take a photo, you may notice a shutter sound when you click the button, despite your phone’s camera having no physical shutter to open and close. Real cameras make this noise. However, it’s useful to have some sort of signal that your phone has captured an image. Otherwise, you’d just have to guess that the phone’s camera app worked, which, if you’re taking a posed picture (especially of a large group of people) or you wish to capture a specific moment in time, isn’t very helpful!


The term skeuomorph was coined by archaeologist H. Colley March in 1889, after he noticed that some ancient artefacts retained the design features of older, similar objects, even if these were no longer necessary. Take a look at classical architecture, such as Greek temples—these structures were once built of wood. When building with wood you, of course, need wooden beams. When building with stone, these beams aren’t necessary, yet they’re still incorporated in the stone’s design. Not only is this a homage to the previous way of doing things, it’s also aesthetically pleasing.


Skeuomorphs are a feature of electric cars. These vehicles don’t require cooling vents nor a grill at the front, yet most electric cars still incorporate these in their designs. We’re so used to seeing combustion engine cars with these features that it looks odd to remove them.


There’s no reason for digital keyboards to make a sound when you type, yet, because they represent laptop keyboards and even typewriters (which were really quite noisy), our brains expect a sound to be there. This gives us the illusion that we’re still using a physical keyboard, despite it being on a screen.


a back lit PC keyboard

The notes section in our phones doesn’t need to look like lined paper or a sticky note. The lock screen doesn’t need to make the sound of a padlock, but most do. All these things help us locate and understand them quicker because they bear a direct reference to their previous iteration.


The trend is changing though. We’re moving away from skeuomorphism and instead opting for more minimalist design. The original versions of iOS (the iPhone’s operating system) were incredibly skeuomorphic but newer versions have opted for a simpler appearance. We’re now aware of how to use smartphones, so the need for things to look familiar isn’t as strong.


The Instagram logo used to be that of a Polaroid camera, which captured and printed images instantly; now, the logo is a much simpler representation of a Polaroid—to the point where, if you didn’t know what the logo used to be, you probably wouldn’t guess. Either way, it’s still clear that it represents Instagram.


Skeuomorphs divide opinion…for instance, is there still a need for this kind of design style, or should digital design move on and find its own innovations? Many people haven’t even used the objects skeuomorphs represent, so is there any point to them? Personally, I quite like them, but that might be because I’m not a huge fan of the new super-simplistic designs everyone seems to be using.

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