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The Power of Simplicity: A Guide to Minimalist Web Design

The Power of Simplicity: A Guide to Minimalist Web Design

26 November 2025

Toby Patrick

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In 2025, more of us are zipping along the online motorway than ever. As we all hog our own algorithmically-tailored lanes, we are bombarded by an unrelenting experience, filled with pop-ups, dazzling animations and ear-ringing sound effects that overstimulate the senses and are designed to trap us in an endless loop of scrolling that drips a steady stream of dopamine directly into our brains.


Laptop on a bed with a hand touching the keyboard, displaying a web template. Dried flowers and a cup of coffee nearby, creating a cozy vibe.

It’s exhausting. I’m tired, and plenty of other browsers are too – we want to drive ourselves off this maximalist nightmare of a motorway, up the sliproad and onto the greener pastures of minimalist web design.


What is Minimalist Web Design?

Minimalism is all about simplicity. The design philosophy aims to eradicate clutter to the point where only essential elements remain. But how do we apply this to web design?  Consider user experience (UX) and think about how you want people to navigate your site, then ask yourself: which elements are essential? 


Don’t be afraid to be brutal; if it isn’t essential, it must go. AI chatbots, large images, long videos, and pointless animation are all corroding a better UX. 


The Must-Haves

Purge the Excess 

As mentioned above, remove all superfluous elements: buttons, links, and images, videos, animations, chatbots, and even content. Every component should have a clear purpose and contribute to your goals for the website.


Limited Colour Palette 

Restrict the colours to just a small handful of tones – ideally up to three. As a result, the site will have a more cohesive design and will be easier on the eye.


Abundant White Space 

Also known as negative space, white space refers to empty areas surrounding the content and design elements of your site. If your pages have enough of it, your site will have more breathing room and your content will be more readable for users. 


Focus on Functionality

Prioritise the core functions of the site, ensuring they are flawless. This will differ from site to site, but as an example, consider how an e-commerce site must have a store page that is easy to navigate, with a streamlined ‘basket’ page and a purchase process that runs smoothly and loads quickly.


Examples 


Apple

One of the first to pioneer minimalist web design, the tech behemoth synergises its website with its minimalist approach to product design, providing a smooth, simple UX where a user can never get lost.


BGN

Upon visiting BGN’s website, you’ll see that it clearly embraces the clarity and simplicity of minimalist web design principles. This perhaps isn’t surprising, coming from a leading branding agency Manchester creatives admire. 


Rounding Off

Some things will always be true: the sun rises in the east and sets in the west; a DIY project described as ‘simple’ will, in fact, make you lose the will to live, and – most importantly – less is more. 


Minimalism is a testament to this truth; it’s a timeless cornerstone of web design that improves user experience, boosts website performance, and support’s your marketing strategy – a strong recipe for increasing conversion rates and for long term success. Reduce the noise and resist the urge to add more and more. Have some restraint. Discover the enjoyment of tapping the ‘delete’ button and embrace minimalism now.


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What is a skeuomorph

  • Writer: Gregory Devine
    Gregory Devine
  • Nov 14, 2024
  • 3 min read

When you go to save a document on Word, which button do you press? There are many ways to do it but chances are you select the floppy disk in the top corner of the screen. Ever consider that this is a little odd? Floppy disks have been obsolete for years now, yet we instinctively know that this is the save button.


3d save icon

This is called a skeuomorph—it’s when something new takes on the appearance of what it has replaced. Once you start looking, you’ll realise they’re everywhere.


Open up your smartphone. When you want to make a phone call, you tap on the app that looks like an old fashioned telephone receiver. When you go to send an email, you tap the app with a letter on it. Despite emails being fully digital and them not looking remotely similar to a physical letter, we still know this app’s function and what it replaced.


Various Icons that are Skeuomorph

Skeuomorphs aren’t always physical, they can also be a sound. If you click on your smartphone’s camera app (which looks like a physical camera,) to take a photo, you may notice a shutter sound when you click the button, despite your phone’s camera having no physical shutter to open and close. Real cameras make this noise. However, it’s useful to have some sort of signal that your phone has captured an image. Otherwise, you’d just have to guess that the phone’s camera app worked, which, if you’re taking a posed picture (especially of a large group of people) or you wish to capture a specific moment in time, isn’t very helpful!


The term skeuomorph was coined by archaeologist H. Colley March in 1889, after he noticed that some ancient artefacts retained the design features of older, similar objects, even if these were no longer necessary. Take a look at classical architecture, such as Greek temples—these structures were once built of wood. When building with wood you, of course, need wooden beams. When building with stone, these beams aren’t necessary, yet they’re still incorporated in the stone’s design. Not only is this a homage to the previous way of doing things, it’s also aesthetically pleasing.


Skeuomorphs are a feature of electric cars. These vehicles don’t require cooling vents nor a grill at the front, yet most electric cars still incorporate these in their designs. We’re so used to seeing combustion engine cars with these features that it looks odd to remove them.


There’s no reason for digital keyboards to make a sound when you type, yet, because they represent laptop keyboards and even typewriters (which were really quite noisy), our brains expect a sound to be there. This gives us the illusion that we’re still using a physical keyboard, despite it being on a screen.


a back lit PC keyboard

The notes section in our phones doesn’t need to look like lined paper or a sticky note. The lock screen doesn’t need to make the sound of a padlock, but most do. All these things help us locate and understand them quicker because they bear a direct reference to their previous iteration.


The trend is changing though. We’re moving away from skeuomorphism and instead opting for more minimalist design. The original versions of iOS (the iPhone’s operating system) were incredibly skeuomorphic but newer versions have opted for a simpler appearance. We’re now aware of how to use smartphones, so the need for things to look familiar isn’t as strong.


The Instagram logo used to be that of a Polaroid camera, which captured and printed images instantly; now, the logo is a much simpler representation of a Polaroid—to the point where, if you didn’t know what the logo used to be, you probably wouldn’t guess. Either way, it’s still clear that it represents Instagram.


Skeuomorphs divide opinion…for instance, is there still a need for this kind of design style, or should digital design move on and find its own innovations? Many people haven’t even used the objects skeuomorphs represent, so is there any point to them? Personally, I quite like them, but that might be because I’m not a huge fan of the new super-simplistic designs everyone seems to be using.

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