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Is the UK’s New Per-Mile EV Tax Already Slowing Electric Car Sales?

Is the UK’s New Per-Mile EV Tax Already Slowing Electric Car Sales?

29 January 2026

Paul Francis

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Electric vehicles were once sold on a simple promise. Lower running costs, cleaner driving, and long-term savings compared to petrol and diesel cars. But a proposed change to how EV drivers are taxed is now raising uncomfortable questions about whether that promise is starting to unravel.


Black car speeds on a road with banknotes flying around. Green trees in the background, conveying a sense of urgency and motion.

Although the UK’s new per-mile road tax for electric vehicles will not come into force until 2028, evidence is already emerging that the policy is affecting consumer confidence and, by extension, electric car sales. For a market that relies heavily on momentum and public trust, even the prospect of higher future costs may be enough to change buying decisions today.


What is the new per-mile EV tax?

From April 2028, the UK government plans to introduce a distance-based road tax for electric and plug-in hybrid vehicles. The policy is often referred to as a pay-per-mile tax and sits under the broader reform of Vehicle Excise Duty for low-emission vehicles.


Under current proposals:

  • Fully electric vehicles will be charged around 3 pence per mile

  • Plug-in hybrid vehicles will be charged around 1.5 pence per mile


The tax is designed to replace revenue traditionally raised through fuel duty. As petrol and diesel use declines, the Treasury faces a growing gap in funding for roads and transport infrastructure. A mileage-based system is intended to ensure that all drivers contribute according to how much they use the road network.


A teal car parked at night under misty streetlights, with the license plate GK70 GYJ. The mood is mysterious and serene.

How will the tax be billed?

The government has indicated that the system will avoid live tracking or GPS monitoring. Instead, mileage will likely be declared annually when Vehicle Excise Duty is renewed, with odometer readings checked at MOTs or similar inspections.


Drivers who exceed their declared mileage would pay the difference later, while those who drive less may be eligible for adjustments. In theory, the system mirrors existing administrative processes rather than introducing constant surveillance, although privacy concerns remain part of the public debate.


What could this cost the average driver?

The financial impact depends entirely on how much someone drives.


A driver covering around 8,000 miles per year, close to the UK average, could face an additional cost of roughly £240 annually from the mileage charge alone. Higher mileage drivers could see costs rise well above £300 per year.


This is on top of standard road tax charges that EV drivers will already be paying by that point. While electric cars may still be cheaper overall than petrol or diesel vehicles when maintenance and energy costs are included, the margin is narrowing.


Is this already affecting EV sales?

While the tax has not yet been implemented, modelling by economic and automotive analysts suggests that future running costs play a major role in purchase decisions.


Forecasts linked to Office for Budget Responsibility modelling indicate that the introduction of a mileage-based tax could result in hundreds of thousands fewer electric vehicles on UK roads over the next several years than previously expected. This reflects not a collapse in demand, but a measurable slowing of adoption.


Industry reporting has also highlighted weaker growth in EV registrations during late 2025, with some manufacturers experiencing sharp drops. While multiple factors are at play, including vehicle pricing and charging infrastructure concerns, uncertainty around future taxation is increasingly cited as part of the problem.


For many buyers, the appeal of switching to electric rested on cost certainty. Introducing a new variable into that equation, even years in advance, creates hesitation.


Why perception matters as much as policy

Electric vehicle adoption relies heavily on confidence. Buyers are often making long-term decisions based on projected savings over five to ten years. When policy signals change, even if implementation is distant, that confidence can be shaken.


The per-mile tax is fiscally logical from the government’s perspective, but from the consumer’s point of view it feels like the goalposts are moving. Some drivers now question whether EVs will continue to be favoured, or whether future costs will keep rising as adoption grows.


This uncertainty does not just affect private buyers. Fleet operators, leasing companies, and charging infrastructure providers also base investments on predictable demand. Slower adoption can ripple across the entire ecosystem.


Urban and rural impacts

The tax is likely to affect drivers differently depending on where they live.

Urban drivers who rely on short journeys and public transport may feel little impact. Rural drivers, who often have no alternative to longer car journeys, could be disproportionately affected. For those households, the mileage charge risks becoming a penalty rather than a fair usage fee.


This has raised concerns about whether the policy adequately reflects regional differences in transport access.


A delicate moment for EV policy

The UK is at a critical stage in its transition away from petrol and diesel vehicles. Sales targets, emissions goals, and infrastructure investment all depend on steady growth in EV adoption.


The per-mile tax is intended to solve a long-term funding problem, but its timing and messaging matter. Introducing uncertainty too early risks slowing momentum before alternatives are fully in place.


Electric vehicles are unlikely to disappear from the UK market. But whether they become the default choice for the average driver may depend less on technology and more on how stable and predictable government policy feels in the years ahead.

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A Love Letter to Ahoy: The YouTube Channel That Captivates Through Style, Substance, and Storytelling

  • Writer: Paul Francis
    Paul Francis
  • Sep 10, 2024
  • 4 min read

As a huge fan of Ahoy, I can confidently say that there’s nothing quite like the unique art and video style that Stuart Brown presents on his channel. From the first time I watched one of his videos, I was captivated by the meticulous attention to detail, the clean and minimalist visuals, and the soothing cadence of his narration. Stuart Brown’s voice is in a league of its own—both informative and comforting, guiding viewers through complex histories and technical analyses with an ease that few can match.


Ahoy's logo by Stuart Brown

But What Is Ahoy?

Ahoy is a YouTube channel created by Stuart Brown, a master of video essays primarily focused on video games, gaming history, and the technology that powers them. The channel is renowned for its deep research, high production quality, and engaging storytelling. Each video is not just a presentation of facts but a carefully crafted narrative that ties together historical, cultural, and technical insights in a way that feels both educational and entertaining.


Stuart Brown himself is a bit of an enigma—a meticulous researcher, a talented storyteller, and a skilled visual artist. His work on Ahoy reflects his deep passion for gaming and technology, but it’s also clear that he has a broader interest in history and culture. Brown’s ability to connect these fields makes Ahoy’s content appeal not just to gamers but to anyone with an interest in media studies, history, or technology.


The target audience of Ahoy is diverse. While the core viewership undoubtedly consists of gamers and tech enthusiasts, the channel’s reach extends to historians, artists, and educators. Ahoy’s content is accessible to a wide range of viewers because it transcends the typical boundaries of gaming channels—each video is a piece of art, a historical document, and a narrative journey all rolled into one.


Unveiling the Gems: Ahoy’s Must-Watch Videos

With a catalogue of exceptional content, selecting the best Ahoy videos is a challenging task, but there are certain videos that stand out for their depth, creativity, and impact. Here are five of the most remarkable ones:


  • "The First Video Game" (2014):

    • This video dives into the origins of video games, exploring early contenders for the title of "first" video game. From "Tennis for Two" to "Spacewar!," Stuart Brown uncovers the roots of gaming with his signature blend of thorough research and engaging storytelling. It’s a fascinating exploration of how the medium began, and it raises thought-provoking questions about what truly constitutes a video game.



  • "A Brief History of Graphics" (2016):

    • A visual and historical journey, this video tracks the evolution of computer graphics from the earliest pixelated images to the stunning photorealism of today’s games. Brown’s ability to explain complex technical concepts in an accessible way makes this video a must-watch for anyone interested in the intersection of art and technology.




  • "The Story of Doom" (2017):

    • "Doom" is one of the most iconic first-person shooters ever made, and this video tells the story of its creation, impact, and enduring legacy. Brown delves into the cultural phenomenon that "Doom" became, offering insights into why it continues to be a touchstone in gaming history. The video is a perfect blend of technical analysis and cultural commentary.




  • "Polybius: The Game That Doesn't Exist" (2017):

    • One of Ahoy’s most popular and talked-about videos, this documentary explores the urban legend of "Polybius," a mysterious arcade game rumoured to cause psychological effects in players. Brown’s investigation into the myth is masterful, blending history, speculation, and eerie storytelling in a way that keeps viewers on the edge of their seats.




Community Favorite: "Iconic Arms: The AK-47" (2015)

No discussion of Ahoy would be complete without mentioning the "Iconic Arms" series, and the video on the AK-47 is a standout. In this video, Brown explores the history of the AK-47, its cultural significance, and its representation in video games. It’s a fascinating look at how a single piece of military hardware became an icon, both in the real world and in the digital realms of gaming. The video is a community favourite for its in-depth analysis and the way it ties together historical and cultural threads.




The Four-Byte Burger: A Symbol of Digital Ingenuity

One of the more unusual but deeply fascinating topics covered by Ahoy is the "Four-Byte Burger," which Stuart Brown discusses in his video "A Brief History of Graphics." The "Four-Byte Burger" is an early piece of computer art, representing a hamburger created using only 4 bytes of data—just 32 bits.


When this artwork was created, computer memory and processing power were extremely limited. Despite these constraints, early digital artists and programmers managed to create recognizable images like the "Four-Byte Burger." This piece of art is not just a quirky footnote in the history of computer graphics but also a testament to the ingenuity of early digital pioneers. It’s a symbol of how creativity can flourish even within the strictest of limitations and a reminder of the humble beginnings from which modern digital art has evolved.




Why Ahoy Deserves Your Attention

Ahoy Logo by Stuart Brown

Ahoy is not just a YouTube channel—it’s a masterclass in how to create compelling, informative, and visually stunning content. Stuart Brown’s unique approach to video essays makes each upload a treat for anyone interested in video games, history, or technology. Whether you’re drawn in by the minimalist art style, the meticulously researched content, or Brown’s soothing narration, there’s something in Ahoy’s catalogue for everyone. For those of us who are fans, Ahoy is more than just a source of entertainment—it’s a source of inspiration, education, and a deeper appreciation for the rich tapestry of gaming history.


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