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Second-Hand Christmas: Why Pre-Loved Gifting Is Having a Moment

Second-Hand Christmas: Why Pre-Loved Gifting Is Having a Moment

24 December 2025

Paul Francis

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For a long time, second-hand gifts carried an unfair stigma. They were seen as a last resort rather than a deliberate choice. That perception is changing, and Christmas is becoming one of the clearest places where it shows.


Brightly wrapped gifts with red and gold patterns, topped with purple bows, surrounded by colorful ornaments and tinsel. Festive mood.

More people are embracing pre-loved gifting, not because they have to, but because they want to.


Why attitudes are shifting

Several factors have converged to change how people view second-hand gifts.

Cost-of-living pressures have made value more important. Environmental concerns have highlighted the impact of overproduction. Online platforms have made sourcing quality second-hand items easier than ever.


At the same time, cultural values are shifting away from newness as the default marker of worth.


The appeal of character and uniqueness

Second-hand gifts often feel more personal. They have history, texture, and individuality.

Books with previous owners’ notes, vintage clothing, restored furniture, records, collectables, and handmade items all carry a sense of story that mass-produced goods lack.


For many recipients, that story becomes part of the gift.


Sustainability without sacrifice

Second-hand gifting reduces waste, but it does not require sacrificing quality or thoughtfulness.


Well-chosen pre-loved items often last longer than fast-produced alternatives. They also avoid contributing to excess packaging, returns, and landfill.


For people who care about sustainability, second-hand gifts align values with action.


Brown and beige gift boxes with red and white twine, decorated with stars, swirls, and polka dots. Festive and neatly arranged.

How platforms changed the game

Online marketplaces, charity shops with digital storefronts, and curated resale platforms have made second-hand shopping more accessible and socially accepted.


You no longer need to rummage through racks to find something worthwhile. Search tools, filters, and specialist sellers have transformed the experience.


This ease has removed one of the biggest barriers to second-hand gifting.


Navigating the social side of pre-loved presents

Honesty helps. Many people now openly say when a gift is second-hand, framing it as a choice rather than an apology.


Context matters. A vintage watch, a rare book, or a restored item carries a clear intention. Presentation also plays a role. Careful wrapping and a short note about why you chose the item can make all the difference.


When second-hand makes the most sense

Pre-loved gifting works particularly well for:

  • books and music

  • clothing and accessories

  • homeware and decor

  • children’s toys

  • collectables and hobbies


In these categories, condition and character often matter more than novelty.


Second-hand Christmas is not about lowering standards. It is about redefining them.

A meaningful gift is not defined by when it was made, but by why it was chosen. As more people realise this, pre-loved gifting feels less like a compromise and more like a statement.

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A Love Letter to Ahoy: The YouTube Channel That Captivates Through Style, Substance, and Storytelling

  • Writer: Paul Francis
    Paul Francis
  • Sep 10, 2024
  • 4 min read

As a huge fan of Ahoy, I can confidently say that there’s nothing quite like the unique art and video style that Stuart Brown presents on his channel. From the first time I watched one of his videos, I was captivated by the meticulous attention to detail, the clean and minimalist visuals, and the soothing cadence of his narration. Stuart Brown’s voice is in a league of its own—both informative and comforting, guiding viewers through complex histories and technical analyses with an ease that few can match.


Ahoy's logo by Stuart Brown

But What Is Ahoy?

Ahoy is a YouTube channel created by Stuart Brown, a master of video essays primarily focused on video games, gaming history, and the technology that powers them. The channel is renowned for its deep research, high production quality, and engaging storytelling. Each video is not just a presentation of facts but a carefully crafted narrative that ties together historical, cultural, and technical insights in a way that feels both educational and entertaining.


Stuart Brown himself is a bit of an enigma—a meticulous researcher, a talented storyteller, and a skilled visual artist. His work on Ahoy reflects his deep passion for gaming and technology, but it’s also clear that he has a broader interest in history and culture. Brown’s ability to connect these fields makes Ahoy’s content appeal not just to gamers but to anyone with an interest in media studies, history, or technology.


The target audience of Ahoy is diverse. While the core viewership undoubtedly consists of gamers and tech enthusiasts, the channel’s reach extends to historians, artists, and educators. Ahoy’s content is accessible to a wide range of viewers because it transcends the typical boundaries of gaming channels—each video is a piece of art, a historical document, and a narrative journey all rolled into one.


Unveiling the Gems: Ahoy’s Must-Watch Videos

With a catalogue of exceptional content, selecting the best Ahoy videos is a challenging task, but there are certain videos that stand out for their depth, creativity, and impact. Here are five of the most remarkable ones:


  • "The First Video Game" (2014):

    • This video dives into the origins of video games, exploring early contenders for the title of "first" video game. From "Tennis for Two" to "Spacewar!," Stuart Brown uncovers the roots of gaming with his signature blend of thorough research and engaging storytelling. It’s a fascinating exploration of how the medium began, and it raises thought-provoking questions about what truly constitutes a video game.



  • "A Brief History of Graphics" (2016):

    • A visual and historical journey, this video tracks the evolution of computer graphics from the earliest pixelated images to the stunning photorealism of today’s games. Brown’s ability to explain complex technical concepts in an accessible way makes this video a must-watch for anyone interested in the intersection of art and technology.




  • "The Story of Doom" (2017):

    • "Doom" is one of the most iconic first-person shooters ever made, and this video tells the story of its creation, impact, and enduring legacy. Brown delves into the cultural phenomenon that "Doom" became, offering insights into why it continues to be a touchstone in gaming history. The video is a perfect blend of technical analysis and cultural commentary.




  • "Polybius: The Game That Doesn't Exist" (2017):

    • One of Ahoy’s most popular and talked-about videos, this documentary explores the urban legend of "Polybius," a mysterious arcade game rumoured to cause psychological effects in players. Brown’s investigation into the myth is masterful, blending history, speculation, and eerie storytelling in a way that keeps viewers on the edge of their seats.




Community Favorite: "Iconic Arms: The AK-47" (2015)

No discussion of Ahoy would be complete without mentioning the "Iconic Arms" series, and the video on the AK-47 is a standout. In this video, Brown explores the history of the AK-47, its cultural significance, and its representation in video games. It’s a fascinating look at how a single piece of military hardware became an icon, both in the real world and in the digital realms of gaming. The video is a community favourite for its in-depth analysis and the way it ties together historical and cultural threads.




The Four-Byte Burger: A Symbol of Digital Ingenuity

One of the more unusual but deeply fascinating topics covered by Ahoy is the "Four-Byte Burger," which Stuart Brown discusses in his video "A Brief History of Graphics." The "Four-Byte Burger" is an early piece of computer art, representing a hamburger created using only 4 bytes of data—just 32 bits.


When this artwork was created, computer memory and processing power were extremely limited. Despite these constraints, early digital artists and programmers managed to create recognizable images like the "Four-Byte Burger." This piece of art is not just a quirky footnote in the history of computer graphics but also a testament to the ingenuity of early digital pioneers. It’s a symbol of how creativity can flourish even within the strictest of limitations and a reminder of the humble beginnings from which modern digital art has evolved.




Why Ahoy Deserves Your Attention

Ahoy Logo by Stuart Brown

Ahoy is not just a YouTube channel—it’s a masterclass in how to create compelling, informative, and visually stunning content. Stuart Brown’s unique approach to video essays makes each upload a treat for anyone interested in video games, history, or technology. Whether you’re drawn in by the minimalist art style, the meticulously researched content, or Brown’s soothing narration, there’s something in Ahoy’s catalogue for everyone. For those of us who are fans, Ahoy is more than just a source of entertainment—it’s a source of inspiration, education, and a deeper appreciation for the rich tapestry of gaming history.


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