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Government Contemplates Vape Tax Amidst Shifting Smoking Trends: Balancing Revenue and Public Health

Government Contemplates Vape Tax Amidst Shifting Smoking Trends: Balancing Revenue and Public Health

27 February 2024

Connor Banks

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A concept of a vape product amidst the Vape Tax

There's been some talk lately about a proposed vape tax that the government is considering announcing in the upcoming budget. Reports suggest that ministers are mulling over the idea, with estimates suggesting it could generate approximately £40 million in public funds, earmarked for services such as the NHS.

Vape Tax

The rationale behind this proposed tax stems from a notable decline in tobacco consumption. Over recent years, an increasing number of smokers have been transitioning to vaping, viewing it as either a means to quit smoking altogether or as a more economical and cleaner alternative. As a result, tobacco tax revenues have been on the decline.


Woman Enjoying a Vape

Data from studies conducted in 2021 reveal a decline in smoking prevalence, with approximately 5.6 to 6.6 million adults still smoking. In contrast, the popularity of vaping has been on the rise, with an estimated 3.1 to 3.2 million adults using e-cigarettes. However, the proportion of non-smokers taking up vaping remains minimal, with only around 0.6% to 0.7% of adults who have never smoked adopting this habit.

Smoking v Vaping

Despite concerns, vaping is generally perceived as a less harmful alternative to smoking, exposing users to fewer toxins. However, there's a pertinent question: Could imposing a vape tax deter smokers from switching to a potentially less harmful option?


Vaping serves as one of the primary methods individuals employ to cease smoking, even endorsed by healthcare authorities like the NHS. Thus, some worry that taxing vaping might impede smoking cessation efforts.


Woman Vaping

On the other hand, the government sees the vape tax as a means to offset the declining revenues from tobacco taxes. The projected £40 million in revenue could be allocated to bolster various public services, including healthcare.


Ultimately, the decision to implement a vape tax involves a delicate balancing act, weighing potential financial gains against potential impacts on public health and smoking cessation efforts.


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